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Simplify your Google Analytics experience and gain actionable insights that will improve your SEO by focusing on these 3 reports.
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Reports for SEOTop 3 Google Analytics
The Problem with Google Analytics
PamAnnMarketing.com
Look for ONE thing…
For SEO, there’s only ONE thing to look for in the data:
Download these slides at: bit.ly/SEO3GA
PamAnnMarketing.com
ONE thing in 3 Places…
Look for ONE thing: OPPORTUNITIES
Look for that ONE thing in THREE places:
1. In Traffic-Driving Keywords2. In Traffic-Driving Content3. In Traffic-Driving Links
PamAnnMarketing.com
Download these slides at: bit.ly/SEO3GA
Report #1: Organic Search Traffic
Organic Search Traffic Found in: Traffic Sources -> Sources ->
Search -> Organic
Scroll down to your “Onesie-Twosies”
Look for highly relevant phrases
Look for trends
Download these slides at: bit.ly/SEO3GA
Finding Opportunities in Keywords
Find where you already have momentum, then BLOG, BLOG, BLOG!
Also consider enhancing your “Services” pages or other areas of your site…
Download these slides at: bit.ly/SEO3GA
“Wow, I should
definitely blog more about black hat
SEO!”
“I should add that to my Services
page”
“That would
make a great article title”
Report #2: Individual Page Traffic
Individual Page Traffic Found in: Content-> Site Content -> All Pages
Look at which pages are driving a lot of traffic. Think about how to make more pages like those.
Look at what pages are NOT driving a lot of traffic.Think about how to change or enhance that content.
Again, look for trends
Download these slides at: bit.ly/SEO3GA
Report #2: Content -> Pages
Download these slides at: bit.ly/SEO3GA
“That article did better
than I thought it would. I
should write more like that one.”“This page is
important, but isn’t
getting much traffic.
Maybe I should
rename it…”
Report #3: Referral Traffic
Referral Traffic Found in: Traffic Sources -> Sources
-> Referrals
Look for new links
Look for reminders
PamAnnMarketing.com
Download these slides at: bit.ly/SEO3GA
Report #3: Referral Traffic
PamAnnMarketing.com
Download these slides at: bit.ly/SEO3GA
“Ooh! That’s a very reputable site. I need to look into how
to get syndicated on more sites like
that.” “Oh, darn – I forgot to
submit my latest article to StumbleUpon. Need to go do
that now.”
“Wow, someone linked
to my site during a Twitter
chat. I’ll click on that to find out which chat
it was.”
Summary
Looking for opportunities in these reports improves SEO by:
Letting you know what works, so you can do more of it
Letting you know what doesn’t work, so you can change it
Giving you a data-driven way to improve your site – no more blind guessing
PamAnnMarketing.com
Download these slides at: bit.ly/SEO3GA
Recap / Cheat Sheet
1. Organic Keywords
Traffic Sources -> Sources -> Search -> Organic
2. Individual Page Traffic
Content-> Site Content -> All Pages
3. Referral Traffic
Traffic Sources -> Sources -> Referrals
PamAnnMarketing.com
Download these slides at: bit.ly/SEO3GA
Questions???Top 3 Google Analytics Reports for SEO
Download this slide deck at http://bit.ly/SEO3GA
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