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Many entrepreneurs are struggling with their elevator pitch. It does not matter if it is for your website, a product/service or a JV partner, your elevator pitch has to grab your prospect's attention. Sadly, many have the mistaken idea that it is about them and their product or service. Nothing, could be farther from the truth. Your prospects are not interested in you or your story or your product or service. They want to now what is in it for them. So, your pitch has to grab their attention, so that they want to know more and it has to get their attention fast. Read as PDF: http://goo.gl/SGKKaX
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Perfecting Your Elevator Pitch
www.marliescohen.com
Elevator VS Elephant Pitch
What the heck is an Elephant Pitch?
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The name Elephant Pitch is based on the expression the ”Elephant In the Room” But what does this mean? “An important and obvious topic, which everyone present is aware of, but which isn't discussed, as such discussion is considered to be uncomfortable.” ~http://www.phrases.org.uk/
What’s the difference between
?
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The difference in a nutshell
?
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The traditional elevator pitch
is all about you and your services
or product
But no one cares about you and your services
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About You
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It is easier to talk about what you do
than word it in a way that grabs your prospect’s
attention About You
Why you make the mistake
The elephant pitch is all about getting
their attention. You want them
to stop and say: “Oh, that's interesting.
Tell me more!”
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About Your Prospect
All you want … … is to get their attention!
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You want them to look at you and think:
“OK, this sounds interesting but I am still skeptical.
What’s in it for me? I want to find out more and will listen for another minute, just because you caught
my attention.”
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Example: “I have a way for you to impress your customers and make more money and it will take almost no time and it won't cost anything until it works. Would you like to know how to do that?” ~Adam Ubanski
Elephant Pitch Overview
Present your pitch in such a way that your prospects can’t help but ask you for more information.
Concept based on a presentation by
Adam Urbanski themarketingmentors.com/blog/
at the Traffic Superhero Summit www.trafficsuperherosummit.com (2014)
with Marisa Murgatroyd www.liveyourmessage.com
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Created by
grafika.mcuniverse.com
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