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Priori Data presented at the Connected Driver Conference in Brussels on 29 January, 2014. We discussed the mobile apps for the automotive and the difficulties of sizing the market. We also shared our insights into the global market trends for iOS and compared consumer trends in Germany, Japan and the U.S.
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PRIORI DATA
TRENDS IN THE AUTOMOTIVE APPS MARKETConnecteDriver, Brussels, Jan 29, 2014
WWW.PRIORIDATA.COM
AGENDA
ABOUT PRIORI Introduction Our vision & mission statement Our database
MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW Mobile apps in automotive Mobile apps – disrupting traditional automotive Recent industry developments Main challenges: technology, quality and safety risks, market complexity
MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS Apps market for automotive : global supply and demand; Apps for automotive in Germany, Japan and the U.S.
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ABOUT PRIORI
PRIORI DATA – INTRODUCTION
Priori Data is a Berlin-based mobile app store data provider.
We manage one of the largest independent databases of mobile app information.
We use unique technologies for sourcing, indexing, and processing publicly available app stores records for more than 2 million apps and 250 thousand app publishers.
We use AppArchitecture – Priori Data’s proprietary app taxonomy – for a more refined definition of the relevant mobile app market.
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Our vision is to become the data backbone of the mobile app industry.
We bring transparency into the rapidly expanding and poorly understood market for mobile apps.
We use our data to help leading stakeholders spot
opportunities, benchmark vs. the competition, and make sound decisions.
OUR VISION & MISSION STATEMENT
PRODUCTSMETHODOLOGY
2,000,000+ appsevery app, every price change, every version
250,000+ publishersfrom hobby developers to public
companies
Collect publicly available information from app stores
Source, index and sort app data
Convert numbers into useful information and insights
30 countrieslocal content, local monetization, local leaders
3 platformsGoogle Play (Android), App Store
(iOS), Windows Phone
Custom Data Service
Premium Global Market Insights Report
Priori Consumer Trends Tool (Beta)
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OUR DATABASE
MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW
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• auto manufacturers use apps to:– offer a wider range of technical, navigation and
infotainment solutions; and– exploit new revenue streams and create revenue sharing
opportunities; Apps have become the most powerful platform ever for conducting commerce and managing customer relationships.
• drivers use apps to:– better control their vehicles; – enhance experience while driving; and – stay connected to the world and informed about external
world.
• car dealers use apps to:– move customer service to the palm of clients’ hands; – drive traffic to showrooms; and– manage customer relationships.
MOBILE APPS IN AUTOMOTIVE
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EXAMPLES OF MOBILE APPS IN AUTOMOTIVE
Vehicle performance and drivers support:- searchable driver manuals;- car diagnostics and
problem notification;- real-time vehicle technical
status: fuel and oil reserves, tire pressure, battery capacity;
- engine tuning;- pollution indicator;- service reminders;- navigation;- parking assistance; and- driving safety.
Infotainment and driving experience: - enhance experience in the
car:- roadside services;- weather, road and traffic
conditions; and- in-car entertainment. Roadside assistance and insurance:- accident detection and
reporting;- roadside repair availability;
and- evidence collection for
insurance and legal claims.
MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE
DriveNow and Uber re-define vehicle ownership:
Waze and Google Maps crowd-source navigation and outsmart traffic:
MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE
AccuFuel and RepairPal find best prices for fuel and tech assistance:
iWrecked and Witness
Driving streamline accident reporting and evidence collection for insurance claims
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“Ford Announces Automotive App Developer Conference.”“Ford introduces nine new apps for the car at CES 2013.”“2015 Hyundai Genesis gets Verizon Wireless on top of Google Glass in new deal.”“Google unveiled a partnership with General Motors, Audi, Honda and Hyundai in a new partnership to bring the Android mobile system to vehicles in a new Open Automotive Alliance.”
RECENT INDUSTRY HIGHLIGHTS
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Embedded model: apps are downloaded into the vehicle and run by the cars’ own system (GM);
External model: apps live in a smartphone or tablet, which can connect to the car's system. It tethers a device into a car via Bluetooth or a USB port.
Hybrid model: apps are accessed through a built-in technology, but are subscribed for through a personal SIM
MAIN CHALLENGES: TECHNOLOGY
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Auto manufacturers are concerned with:
- safety and reliability of mobile app solutions; - security of the open app eco system; and- app data privacy
MAIN CHALLENGES: QUALITY, SAFETY, AND PRIVACY RISKS
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MAIN CHALLENGES: MARKET COMPLEXITY• App market for automotive is complex: there's no clear
dominant app ecosystem in automotive, nor is there an established market definition
• Mobile apps for cars and driving are scattered across at least the following app store categories:– Navigation;– Travel;– Lifestyle;– Utilities;– Entertainment;– Newsstand; and– Weather
MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS, December 2013iOS
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APPS FOR AUTOMOTIVE – SIZING THE MARKET
By the logic of the AppStore, automotive apps appear in (at least) 7 different categories
Total # of apps in these categories? 346,630
App Name Native App Store Category
greenMeter Lifestyle
Car Minder Plus - Car Maintenance and Gas Log (MPG) Productivity
iWrecked - Auto Accident Assistant Lifestyle
Speedometer Navigation
ParkatmyHouse parking for drivers Navigation
Waze Social GPS, Maps & Traffic Navigation
RepairPal: Auto Repair Expert Utilities
INRIX Traffic Maps, Routes & Alerts Navigation
gMeter Sports
TomTom U.S. & Canada Navigation
ROXIMITY Lifestyle
Aha Radio Music
CARWINGS Lifestyle
XLR8 Entertainment
Take Me To My Car Navigation Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – SIZING THE MARKETApp Name Native App Store Category
greenMeter Lifestyle
Car Minder Plus - Car Maintenance and Gas Log (MPG) Productivity
iWrecked - Auto Accident Assistant Lifestyle
Speedometer Navigation
ParkatmyHouse parking for drivers Navigation
Waze Social GPS, Maps & Traffic Navigation
RepairPal: Auto Repair Expert Utilities
INRIX Traffic Maps, Routes & Alerts Navigation
gMeter Sports
TomTom U.S. & Canada Navigation
ROXIMITY Lifestyle
Aha Radio Music
CARWINGS Lifestyle
XLR8 Entertainment
Take Me To My Car Navigation
Priori Sub-Category
Speed Meters
Car Refueling
Accident Advisors
Speed Meters
Car Parking
Driving Assistance
Cars and Automotive
Driving Assistance
Speed Meters
Maps and Directions
Daily and Local Deals
Internet Radio
Car Themed
Car Trivia
Car Parking
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – GLOBAL SUPPLY (NUMBER OF APPS), DECEMBER 2013
Total number of apps: 30,162
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – GLOBAL DEMAND (NUMBER OF DOWNLOADS), DECEMBER 2013
~18.5 million global app downloads in December
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – AVERAGE DOWNLOADS PER APP, DECEMBER 2013
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – BUSINESS MODEL COMPARISON, DECEMBER 2013
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE: MONTHLY ACTIVE USERS, DECEMBER 2013
~156 million Monthly Active Users in December
Data: global, iOS, December 2013
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APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013
DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US
Taxi Find-ing and Booking
Mass Transit Routes
and Schedules
Accident Advisors
Cars and Automo-
tive
Car Re-fuelling
Car Themed
Car Parking Speed Me-ters
Driving Assistance
Maps and Directions
Car Trivia City and Local Info
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Data: country-level, iOS, December 2013
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APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013
DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US
Taxi Find-ing and Booking
Mass Transit Routes
and Schedules
Accident Advisors
Cars and Automotive
Car Re-fuelling
Car Themed
Car Parking Speed Me-ters
Driving Assistance
Maps and Directions
Car Trivia City and Local Info
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Data: country-level, iOS, December 2013
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APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013
DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US
Taxi Find-ing and Booking
Mass Transit Routes
and Schedules
Accident Advisors
Cars and Automo-
tive
Car Re-fuelling
Car Themed
Car Parking Speed Me-ters
Driving Assistance
Maps and Directions
Car Trivia City and Local Info
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Data: country-level, iOS, December 2013
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APPS FOR AUTOMOTIVE – AVERAGE PER DEVICE IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013
Monthly Active Users (in millions) Average per iOS Device
0.45
2.01
0.22
Data: country-level, iOS, December 2013
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HOW BIG IS DISRUPTIVE?
App Title All-Time Downloads
Monthly Active Users In the News
Waze Social GPS, Maps &
Traffic28,671,847 8,472,500
“Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business” -Techcrunch
Uber 870,547 390,624“Leaked Uber Numbers, Which We've Confirmed, Point To Over
$1B Gross Bookings, $213M Revenue” – Techcrunch
DriveNow Carsharing 56,918 21,107
“BMW DriveNow ready to expand to US cities with more freedom
than San Francisco” – autobloggreen
Data: global, iOS, December 2013
CONTACT INFORMATION
PRIORI DATA GMBHMarkgrafenstrasse 36
10117 Berlin, Germany
PHONE: +1-650-614-1681
EMAIL: INFO@PRIORIDATA.COM
WWW.PRIORIDATA.COM
PATRICK KANEPATRICK@PRIORIDATA.COM
@pdkane
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