Tweet to tap

proudly presents

Tweet to TapUsing twitter to help build a brand or business

So, what’s our process?

Understand the consumer better via a psychographic analysis.

Map his behavior into specific keywords.

Detect and capture conversations across the web.

Filter using a human layer.

Analyze the connections between a conversation, an individual and a brand.

Engage with the prospect via a conversation

Lead and deliver business ROI

RESULT

UNDERSTAND

MAP

DETECTFILTER

ANALYZE

ENGAGELEAD

How does this translate into ROI for our clients?

To illustrate, we are showing some of our

work for our client

I. From interest to lead to conversion to cross selling to a review

Using the process of monitoring & response:

• Understood our target group• We monitored relevant conversations • Got a potential guest interested• Converted the lead into a booking• While, at the Hotel, we cross sold experiences at the restaurants • Finally, got her to review us on Trip Advisor whilst she also referred us to her friends in New York.

And this is just one such conversation!!

II. Getting real time guest feedback

The focus for any luxury hospitality brand is to customize experiences basis guest feedback.And what better if we can do it in real time?!

While monitoring conversations around the Hotel, we respond with a quicker turnaround time to the guests staying at the Hotel. This helps customize the experience basis their feedback & gives them an experience they absolutely love!!

III. From ‘crappy sandwiches’ to a ‘happy customer’

There is nothing better than reaching out to a customer when he would truly need you to.

We understand the guest/consumer’s need by understanding their psychographics better, which we map to certain keywords.In this case the idea was to promote the hotel’s ‘Day Use Room’ wherein guests can stay for 6 hours at the Hotel anytime from 9 am to 9 pm; if they have a flight to catch. We monitored conversations on Twitter mentioning the airport & checkins on Foursquare. Apart from that we also tried to understand typical behavior at the airport for a customer whose flight gets delayed.

An example being - Food at the airport is typically considered bad so we pitched to a client who was ‘eating crappy sandwiches’ at the airport and successfully converted him.

IV.From a criticism to a bravo!

IV. And Respect

It is always a good idea to reach out to anyone & everyone talking about you – good or bad.Because only when you take care of the negative’s, will you add more positive’s!

We always make sure we don’t avoid any feedback even in cases where the person is not directly talking to us since every conversation influences brand perception & more so the negative ones. Responding gives a chance to share our side of the story & as in the case above even get’s a ‘bravo’!

HOW we use ORM for Sahara Star as a brand across conversation categories ..

Pssst…The idea was to show how hard we work for our clients

For our brand – SAHARA STAR

For our brand – SAHARA STAR

For our brand – SAHARA STAR

For its elements (Restaurants) -

For its elements (Restaurants) -

For its elements (Restaurants) -

Our customer experiences -

Our customer experiences -

While also -

Poaching from Competitors -

Even their valued members !

Tapping influencers -

Tapping influencers -

Tapping influencers -

Really connecting with them

Solving issues -

Solving issues -

And just being nice !

The impact..

Great brand experiences create loyalists who defend your brand when it’s under attack!

Great brand experiences stay on & deliver the ROI you are looking for !

(Refer back to slide 7)

Still not convinced ??

This Happened

Then this…

Want to know how ?

The secret ingredient . . .

To know how we can help you:Call - +91-9899386832 (Abhik) or +91-

9999849497 (Saurabh)Mail – hello@brandlogist.com

Connect with us: www.facebook.com/Brandlogist