Twitter as a cognitive framework and heuristic media

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@erwan_lenagard

Twitter as a cognitive framework and heuristic media

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heuristicThe art of solving problems, innovating and making discoveries

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Twitter helps you to find a solution to an issue that matters for you, it could be…

Chat with famous people and even machines

Discuss with millions of people about your favorite TV broadcast

Know what’s interesting around you in the city and avoid traffic jams

Coordinate with others to promote your social & political engagements

Raise 1 million dollars for your business and save money

…. you don’t think so ? I’ll show you !

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DISCOVERSOLVE PROBLEMSINNOVATE

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Jack Dorsey (@jack)

I've always been fascinated by cities and how they work. I want to visualize them, I want to see them, I want to play with them. I was inspired by New York City. If you consider NYC of all these entities just roaming the city, you've ambulances, fire trucks, taxi cabs and they always report where they are and what they are doing. If you can visualize that you can actually see how the city is living, breathing and what's happening.

http://www.youtube.com/watch?v=ybZ66hT6kAs

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Twitter is the shortest distance between you and what interests you most

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Twitter is the shortest distance between @ and

what # you most

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Twitter is the shortest distance between 500

millions users and 1billion tweets posted every 2 days

½

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Twitter allow people to converse even if they don’t know each other, from a far away distance

… and it’s public !

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Some artists, like Amanda

Palmer, use Twitter to

organize conversations with

fans and integrate it as a

central channel of their

artistic experiences. She

recently raised >1 million

dollars on kickstarter

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Twitter gages public opinions and report information about what they feel, where they are, what they are interested in…

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Social features allow people to share content and engage conversations during ceremonial communions on PC, mobile and TV screens.

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User generated content give meanings to urban spaces because information flows are produced on

the ground

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Twitter is a mass media storage updated is real time that works like a content provider of which feeds are segmented by center of interests

http://hub.olympic.org/

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DISCOVERSOLVE PROBLEMSINNOVATE

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Twitter hashtags does not just agregate messages, they connect us together

20 http://www.twitter.com/twelpforce

nearly half of all social media users (47%) use social media platforms to reach out to a brand or company with a question or issue

Source : NM Incite

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City of San Francisco 311 programPeople can send direct messages to sf311, where customer service representatives are available 24/7. This program is for non-emergency reports of city things like: trash removal, abandoned vehicles, potholes, etc.

22 http://www.twitter.com/tsuivi_avec_lisa

… and Twitter API provide and efficient framework to build automated services that respond to the customers

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DISCOVERSOLVE PROBLEMSINNOVATE

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Twitter is the shortest distance between you and what interests you most

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Twitter is the application between you and what

interests you most

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30http://spotibot.com/twitter/

get recommendations about artists you don’t know to shine among your friends during a party

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Tweet money to your friends with #dwolla

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Thank YouFollow the conversation on Twitter (@erwan_lenagard)

Find others usecases on my book « Twitter », published at Pearson edition

http://www.pearson.fr/livre/?GCOI=27440100475140