Ulf Valentin TEd style - Best practice HRS

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In our TED-style best practices, leading digital strategists from companies such asDELL, Vodafone, the UK Army and HRS will provide you with insightful first-handinformation about where companies stand today and their current social mediastrategies.

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Social Media Impact

What is the impact of Social Media?

Foto: flickr.com @Andy Maluche

Twitter @Ulf_Valentin

Measure the impact:

Foto: flickr.com @Andy Maluche

Twitter @Ulf_Valentin

Reach

Performance

Engagement

Advocacy

Foto: www.walkingbillboards.com

Twitter @Ulf_Valentin

Awareness

Consideration

Conversion

Loyalty

Advocacy

Customer journey: abrupt ending

Foto: Flickr.com @Markus Tacker

Twitter @Ulf_Valentin

Seamless experience

Twitter @Ulf_Valentin

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