Understanding Keywords

Keywords: The Basics Keywords are the foundation to the majority of your SEO efforts. Keywords are phrases or words that users type in to the search bar of a search engine. It’s important to target keywords that will not only bring you the most traffic but also the correct kind of traffic.

Let’s looks at how different types of keywords

can predict a user’s desired action.

Types of Keywords Transactional Keywords: Phrases

used when a user is looking to take

action, typically making a purchase.

Ex: “Kanye West concert tickets”

Ex: “Quote for car insurance”

Types of Keywords Informational Keywords: Phrases used when a user is looking for information to educate themselves on a future decision. Ex: “best SEO companies in San Diego”

Ex: “Top movies of 2012”

Types of Keywords Navigational Keywords: Phrases used

when a user wants to be directed to

a particular website.

Ex: “ESPN”

Ex: “Mark Cuban’s blog”

Types of Keywords

Image: searchmetrics.com

Researching Keywords Analyzing Your Company: What phrases do you believe

your target market would use when they are trying to

find you? Use Google Analytics to identify what

keywords your current traffic is using.

Analyzing Traffic: Use Google’s Keyword Tool to identify

what keywords in your industry have the most search

volume.

Analyzing Your Competition: Use SEMRush to identify

what keywords your competition is targeting for their

traffic. Is there a keyword that accounts for a good

portion of your competition’s traffic that you haven’t

thought of?

For More Info Please check out:

spreadeffect.com/blog

@ChrisWarden_SE