Up Close w/ YouTube

SMX West 2009 © 2009 Ramp Digital, LLC

Up Close with YouTube

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

1.Google 7.6 Billion2.YouTube 2.6 Billion3.Yahoo 2.4 Billion4.Microsoft 1 Billion5.MySpace 585 Million6.Ebay 434 Million7.Craigslist 335 Million8.Facebook 186 Million

Top Search Engines (Total Queries)* ComScore 8/08

Top Search Engines (Total Queries)* ComScore 8/08

“Obama has a YouTube channel…it's equivalent

to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”

- Danny Sullivan

“Obama has a YouTube channel…it's equivalent

to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”

- Danny Sullivan

This is Bigger then You Think…

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Some said a failure – I disagree

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

• Live Stream Peak : 700k views• 24 Hours: 1.5 million views• 48 Hours: 4 million views• 9 Days: 11 million views• 2 months: 17 million views

In 2008 Monday Night Football avg. 11.8 million viewers

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

In 2015 the broadcast rights to Monday Night Football go to bid

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

“some online video aggregator is going to be more important than NBC in 10 years”- Michael Eisner, November 2008

YT is a media property! A giant network!

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Now with Real Metrics!

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Demand-Gen & AwarenessDemand-Gen & Awareness

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

“The best ideas come as jokes. Make your thinking as funny as possible.”

“It takes a big idea to attract the attention of consumers.”

- David Ogilvy

This is Still Marketing!!!This is Still Marketing!!!

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Results:65 million views on YouTube120 million views on WillItBlend.com 200,000+ subscribersTotal blender sales up 700%

Gary Busey on Business

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Start with the platform

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

41 videos of business insights from the mind of Gary Busey

The value of the web is more in the distribution and delivery of content than the content itself

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Viral coefficient

Press coverage extends across media

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

"Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.”-johnmayer.com

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Paid Search Media Campaign & Landing Page

11 Ad groups

449 keywords w/ match-type

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

20k visitors

582 player grabs

50 orders

8.5 videos watched per user on page

Paid Search Media Campaign Results

The older demos had a higher percentage of women…interesting!

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Results?

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

•Google brand impressions increased 39%

•1 Million + Views

•400k views on YouTube

•4,300 app installs

Learning!

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

•Success Begins & Ends with Great Content

•Leverage the distribution & measurement features

•Campaigns are fine but realize these are sustainable assets as you plan and measure success

•Get started – YT is here to stay so start learning how to use it to your advantage

Site: www.rampdigital.com

Blog: www.optimizeandprophesize.com

Twitter: @jonathanmendez

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC