URJ Social Media Boot Camp: Foundations of Social Media

The Foundations of Social Media:

How Social Media is Changing the Rules of the Game for Reform

Congregations

Presented by Lisa Colton,

Founder & President

Darim Online

Lisa@darimonline.org

434.977.1170

SOCIAL MEDIA BOOT CAMP

12 webinar topics

Open Office Hours

Sharefests!

Coaching/Consulting

SOCIAL MEDIA BOOT CAMP

http://urj.org/bootcamp

http://on.fb.me/urjbootcamp

URJ SOCIAL MEDIA BOOT CAMP

FACEBOOK GROUP

Share knowledge, ask questions, get

help, test out a group.

Characteristics of Social Media

Participatory

Open & Democratic

Conversational

Communal

Connected

#1 THIS IS AN ATTENTION ECONOMY

#2:

ADD

VALUE

Value is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or even 1:20 ratio

#3: BE REAL

Temple Israel, Memphis Facebook Page

Develop Your Voice:

Examples

From Twitter

Listening is

Paramount

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Unaffiliated but strongly

connected. Prospects!

Affiliated, but not well

connected to the

community as a whole.

At risk for dropping

dropping out at key moments,

& good focus for engagement.

These are your

80/20 people:

Mavens and

Connectors

More effective at

Expanding our

Reach than the

“institution”.

Circle represents

current “community”,

the tight(er) inner

network.

In general, the thicker the interior network,

the stronger the community.

Use Networks With Purpose

Ask Questions:

Be a Platform

For Conversation

Temple Beth Abraham, Tarrytown, NY

Tagging people is a way to invite

them into the conversation

UserGenerated

Content

#5: Shifts in Power

Unofficial Outposts

Instead of making them come to you, you go to

them.

Real Life Example

Of Power Shift

Prepare for Constant Change: Anticipate The Market & Be Nimble

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

John Fitch’s Steam Engine

GROUNDSWELL’s P.O.S.T.

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives

for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these

goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use. Implement,

measure, refine!

Slides and recordingwill be posted on URJ websitehttp://www.URJ.org/bootcamp

Details will be emailed shortly.

Facebook Group:

http://on.fb.me/urjbootcamp

Twitter: #urjbootcampApplications for coaching and consulting discounts will be posted this

week!

Mark Your Calendar:

Monday, Feb 13: Open Office Hours2-3pm ET/ 1-2pm CT/ 11-12pm PT

Thursday, Feb 16: Facebook 1012-3pm ET/ 1-2pm CT/ 11-12pm PT

Friday, Feb 17: Coaching/Consulting Applications

due (round 1)