USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Commonground

DESIS workshop enterprise and employability Lincoln University 26/09/2013 Vincenzo Di Maria, network catalyst at commonground

Using design to showcase young people’s potential

CREATIVITY. service design

STRATEGY. entrepreneurship

EMPATHY. social innovation

commonground projects

www.ortoinca

mpania.it

L’ORTO

IN CAMPANIA

WATER

PLAY AGEING

LEARN

people we like working with

Service Design training

From the back of the envelope idea to a new social venture

(and the bumps in between...)

How can web & mobile technology tackle youth offending?

Jailbrake weekend April 2010

Jailbrake weekend April 2010

“I don’t know what I’m good at, but I know what my friends are good at!”

- Cheyenne Bell, 16

What we learnt from young people

We asked ourselves what would young people engage more with?

We asked ourselves what would young people engage more with?

Vision (big picture)

To revolutionise the way people make career and life choices by harnessing the power of social media and personal networks.

Flip Yourself helps young people discover what they’re good at based on

feedback from their peers.

Target groups, user segmentation 2011

Insight Gathering + co-creation workshop Hackney Volunteer Police Cadets 2011

Insights and co-creation

If a young person’s new [to the centre] I could find out more about them using [FLiP] in probably half an hour than I would in a day.

Janet Matthews, NEET & Life Skills Worker

Talk to youth service professionals

1. An on-line strengths assessment and opportunities matching tool

Flip Yourself development 2010-2012

1. An on-line strengths assessment and opportunities matching tool

2. A new way for young people to discover their strengths using social media and

existing networks.

Flip Yourself development 2010-2012

1. An on-line strengths assessment and opportunities matching tool

2. A new way for young people to discover their strengths using social media and

existing networks.

3. Connect to opportunities based on their strengths.

Flip Yourself development 2010-2012

1. An on-line strengths assessment and opportunities matching tool

2. A new way for young people to discover their strengths using social media and

existing networks.

3. Connect to opportunities based on their strengths.

4. “Doing more with social networks”

Flip Yourself development 2010-2012

1. Invite people to rate you

PROTOTYPE 1

2. Build a strengths dashboard

PROTOTYPE 1

Curriculum Vitae

Linda Johnson

•I enjoy learning new skills•I’m full of enthusiasm.•I’m interested in the thinking behind the idea, particularly how it affects people

•I can work on many things at once

Strengths put in practice:When I volunteered for my local charity shop I enjoyed putting tgether the shop window and at the same time keeping track of the new items that people were bringing in to the shop.

Personal detailsAge: 18

Contact DetailsMobile:07865 897 554

email: linda_j@hotmail.com

Areas I’m interested in:Advice, Medical Therapies; Psychology; Welfare Journalism and Media/InformationPersonnel/HR; Research; Languages

“This profile has been built using FLiP.People that know me well have been asked to evaluate my strengths.”

People that know me well say:

3. Publish online profile to boost CV

PROTOTYPE 1

Test and Iterate

user testevaluation

documentation

co-design

VIEW COMMENTS’ TO SEE NOTES

VIEW COMMENTS’ TO SEE NOTES

VIEW COMMENTS’ TO SEE NOTES

VIEW COMMENTS’ TO SEE NOTES

USER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENS

Contacts are chosen Invite sent Invite received Friend Rated Leave FLiP Return to rate

YOUNG PERSON

SENDING INVITE

FacebookYOUNG PERSON

SENDING INVITE

YOUNG PERSON

SENDING INVITE

Gmail

YOUNG PERSON

SENDING INVITE

YOUNG PERSON

SENDING INVITE

Email

FRIEND RECEIVING

INVITE

FacebookFRIEND RECEIVING

INVITE

FRIEND RECEIVING

INVITE

Email

NOTES AND TEXT NEEDED

FOR EACH STAGE

Grey text: NO change

Black text: Text to change

Allow Flip and [Facebook/Gmail] to talk to each other and we’ll invite your friends to rate you.

Click continue to customise the invitation your friend receives on their wall. It will be unique and only they can use it.

Clicking the 'Get my contacts' button will take you to a page that will ask you to confirm that it's OK for FLiP to read your contact list. Once you confirm this is OK, you'll be brought back to FLiP so that you can select contacts to send invitations to.

Access gmail contacts

Choose a number of contacts

Remember!People answer questions anonymously so you get an honest profile.

The more people you invite the more trustworthy your profile is. Your top 5 strengths will change according to what people say.

So your profile is always interactive!

Can you help me build a profile of my strengths with FLiP? It only take 5 minutes and it will help give me a picture of what people think I’m good at. Thanks!--------Rate me on FLiPHelp your friend connect to opportunities based on their strengths.You can only use the link once.

Hi,

I’m trying to build a profile of my strengths using the FLiP tool.

Could you help me out by answering some questions about me, please? Don’t worry, you can be honest as the answers are anonymous.

Click on the link below, it only takes 5 minutes and it will help me build a picture of what my friends think I’m good at and what work opportunities to go for.

Thank you!

[Name]

Enter your friends email address below and send them a message asking them to rate you.

Can you help me build a profile of my strengths with FLiP? It only take 5 minutes and it will help give me a picture of what people think I’m good at. Thanks!--------Rate me on FLiPHelp your friend connect to opportunities based on their strengths.You can only use the link once.

From: ... [fullname]@flipyourself.co.uk?Subject: [Full Name] has asked you to rate their strengths on FLiP!

Hi,

I’m trying to build a profile of my strengths using the FLiP tool.

Could you help me out by answering some questions about me, please? Don’t worry, you can be honest as the answers are anonymous.

Click on the link below, it only takes 5 minutes and it will help me build a picture of what my friends think I’m good at and what work opportunities to go for.

Thank you!

[Name]

What is this about?Vincenzo has asked you and other people who know him well to help identify Vincenzo’s strengths by answering some simple questions.

Vincenzo won’t be able to see your individual answers and the more truthful you are the more helpful you’ll be!

It only takes 5 minutes and you can always go back.

Finishes and invited to sign up

That’s it! Thanks for taking part.

If you’re interested in finding out more about your strengths and what your good at then sign up to FLiP. You can:

- Access your support network from one place

- Get an honest picture of your strengths - Build a public profile that can support your

CV- Connect to real opportunities

Rates friend

(Refer FLiP to a friend)

Choose one friend at a time

Enter an email address

Customise your invite

Customise your invite

Customise your invite

Receives Facebook invite and link

Receives email invite and link

Click again on Link

Click again on Link

Error message

The service blueprint

The action plan

Dec Jan2013

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan2014

Feb Mar Apr May

RESEARCHDESIGN

REFINEMENTDESIGN AND DEVELOPMENT

1st TRIAL- 3 clubs -

- 2 Volunteers -

2nd TRIAL- 3 clubs -

- 2 volunteers -

SCOTTISH PILOT- 25 clubs -

- 20 volunteers -Testfunct

ion

Testmode

l

Scale

MARKETREADY

EVALUATION& REPORT

REVIEW POINT

REVIEW POINT

REVIEW POINT

REVIEW POINT

REVIEW POINT

REVIEW POINT

REVIEW POINT

REVIEW POINT

YoungPeople

Interviews

ClubDesign

Workshop

FeedbackInterviews

FeedbackInterviews

FeedbackInterviews

ClubDesign

Workshop

VolunteerInterviews

Stage

Time

Activity

Evaluation and tracking tool for programmes Coaching Platform from corporate volunteers

The Project TeamBruno TaylorFounder, Project lead User centred design and management expertise

Michael BlatherwickSoftware EngineerFull time developer.

Dave FletcherCo-FounderDirector of White October, 20 person web development agency

Jo LankesterFront-end designFreelance user-experience designer.

Itamar FerrerCo-FounderCommunications design expertise.

Vincenzo Di MariaCo-Founder User-centred design expertise.

FAIL earlierSUCCEED sooner

Review of our journey so far

2010 2011 2012 2013 2014

Yourself

Review of our journey so far

2010 2011 2012 2013 2014

Yourself

Review of our journey so far

2010 2011 2012 2013 2014

Yourself

Review of our journey so far

?

SCHOOLS

2010 2011 2012 2013 2014

Yourself

!

Review of our journey so far

?

SCHOOLS

2010 2011 2012 2013 2014

‣ We’re a social venture.

‣ We build digital tools that tackle youth unemployment.

‣ We are working with schools, youth organisations and employers to build a new type of portfolio/CV platform.

Who are we?Rebooting the CV

Who is it for?

Who is it for?

"My CV doesn't represent me""I don't know what to write about"

"I don't know what I'm good at"“I don’t know what to say”

For educators and organisations

Tackle real challenges

“Collecting evidence of every student's learning journey is important but difficult and very time consuming.”

Abdel Ydri - work related learning manager, St Augustine’s High School, Kilburn.

A closer look to a young person’s CVJohn French - CV

45 Somerville Road Palmerston

Somerset PA1 4YT

I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef.

Work Experience

August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food.

Sept 2011 Paper roundPresent I deliver papers on a sunday

Qualifications

Sept 2008 St Augustine's High School GCSEsJul 2013 Drama - D Art - E English - E HobbiesFootball, Maintaining community garden

A closer look to a young person’s CVJohn French - CV

45 Somerville Road Palmerston

Somerset PA1 4YT

I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef.

Work Experience

August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food.

Sept 2011 Paper roundPresent I deliver papers on a sunday

Qualifications

Sept 2008 St Augustine's High School GCSEsJul 2013 Drama - D Art - E English - E HobbiesFootball, Maintaining community garden

I am a motivated and a good team player

A closer look to a young person’s CVJohn French - CV

45 Somerville Road Palmerston

Somerset PA1 4YT

I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef.

Work Experience

August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food.

Sept 2011 Paper roundPresent I deliver papers on a sunday

Qualifications

Sept 2008 St Augustine's High School GCSEsJul 2013 Drama - D Art - E English - E HobbiesFootball, Maintaining community garden

I am a motivated and a good team player

St Augustine's High School GCSEsDrama - DArt - EEnglish - E

A closer look to a young person’s CVJohn French - CV

45 Somerville Road Palmerston

Somerset PA1 4YT

I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef.

Work Experience

August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food.

Sept 2011 Paper roundPresent I deliver papers on a sunday

Qualifications

Sept 2008 St Augustine's High School GCSEsJul 2013 Drama - D Art - E English - E HobbiesFootball, Maintaining community garden

I am a motivated and a good team player

HobbiesFootball, Maintaining community garden

St Augustine's High School GCSEsDrama - DArt - EEnglish - E

Kill the CV...

Creating a visual LinkedIn for young people

Raft building Volunteering

Work Experience Under 16 winner

Raft building Volunteering

Work Experience Under 16 winner

✓ Helping others✓ Problem solving

✓ Quick learner✓ Dependable

✓ Excellent teamwork

✓ Attention to detail ✓ Dedicated

Collect evidence easily

Peer endorsements

Peer endorsements

AnywhereAnytime

360 reviews

360 reviews

Track skills progress

Track skills progress

Online profile building

Online profile building

Online profile building

Online profile building

Online profile building

A universal platform to showcase young people's

abilities and potential

Our ULTIMATE vision...

‣ Our platform works with existing development programmes, their content and curriculums

‣ Young people have a place to document anything they are proud of

‣ We offer the only 360 degree appraisal tool aimed at a youth audience

‣ We are not replacing other Virtual Learning Environments or Careers IAG systems but we seek to compliment them

How are we different?

‣Store evidence of their work safely in one place - create a library of work‣Builds confidence‣Builds self-awareness‣Help communicate and articulate themselves

better‣Present themselves better to employers and

training providers‣Show more of their personality and character

Benefits for young people

‣Share evidence of work safely between class‣Encourage peer learning‣Teaching aid for self management and organisation‣View activities outside class to provide

encouragement‣Helps build better conversations with students

about their career and aspirations‣Engage with students at a time that suits them‣User friendly and easy to pick up‣Reduced admin costs (time and printing)

Benefits for teachers/coordinators

‣ Saves time‣ Helps support students more effectively‣ Build better relationships

Benefits for schools

“What you saw was Young people being told what they’re good which will build their confidence”

Ms Boal, xl advisor, Leith Academy

Soft outcomes:‣ increased confidence and self awareness‣ ability to demonstrate and articulate skills‣ better prepared for interview

Ultimately:‣ increased chances of getting an interview

Social impact

Exploring opportunities with:

Exploring opportunities with:

What can we do together?

Thankswww.commongroundpeople.com

vincenzo@commongroundpeople.com

MORE INFO: www.flipyourself.co.uk

bruno@flipyourself.co.uktwitter: @flipurself