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#OSSCubeWebinar @OSSCube
OSSCube Presents:
Using PIM to Maximize Revenue and Improve Customer Satisfaction
July 30, 2015
#OSSCubeWebinar @OSSCube
How to Use This Webinar
• Asking a Question› Enter your questions at any time› Answers will follow the presentation
• Recording of Webinar› Available Friday afternoon› We’ll email you the link
• Contact us› Info@OSSCube.com
#OSSCubeWebinar @OSSCube
Rakesh KumarOSSCubeVice President of Technology
John BernardOSSCube
Executive Vice President of North America
Speakers
#OSSCubeWebinar @OSSCube
Overview
• Why you need PIM (Product Information Management)
• Best practices for omnichannel marketing
• Why Pimcore excels
• Case Study: Gogo Inflight Internet
• Question and Answer Session
#OSSCubeWebinar @OSSCube
Fun fact
It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and errors from updating and
publishing new item information.
*Efficient Consumer Response, 2015
#OSSCubeWebinar @OSSCube
The Cost of Inaccuracies
lost each year due to supply chain information
inefficiencies.
$40 Billion
of item data in inventory catalogs is
incorrect. Each error costs
$60-$80 to address.
30%
of all invoices have errors and cost $40-
$400 to correct.
60%
are spent on each SKU to manually cleansing item information.
25 minutes
*Efficient Consumer Response, 2015
(3.5% of sales)
#OSSCubeWebinar @OSSCube
Omnichannel Marketing
MultichannelAbility to interact with your customers across a combination of communication channels
Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point.
Omnichannel
#OSSCubeWebinar @OSSCube
2. Build Processes to Create Speed &
Efficiency
3. Product Information Enrichment
4. Product Marketing Optimization
Best Practices for Omnichannel Success
1. Consolidate All Product Information
#OSSCubeWebinar @OSSCube
Consolidate All Product Information
1. Establish a centralized PIM solution and processes
2. Access, manage & publish information to multiple
channels
3. Create consistency in formatting and description
Benefits: Reduces overhead and streamlines processes.
MC
Private Label
Airline 2
Airline 1
Airline 3
#OSSCubeWebinar @OSSCube
Best Practices for Omnichannel Success
1. Consolidate All Product Information
3. Product Information Enrichment
4. Product Marketing Optimization
2. Build Processes to Create Speed &
Efficiency
#OSSCubeWebinar @OSSCube
Build Processes to Create Speed & Efficiency
Utilize technologies to expedite tasks
Develop plans and workflows
Customize processes for your businessBenefits: Increase revenue with
faster time to market, less time updating, and more accurate inventory and pricing.
#OSSCubeWebinar @OSSCube
3. Product Information Enrichment
Best Practices for Omnichannel Success
1. Consolidate All Product Information
4. Product Marketing Optimization
2. Build Processes to Create Speed &
Efficiency
#OSSCubeWebinar @OSSCube
Product Information Enrichment
Benefits: Improve efficiency and flexibility to publish to multiple channels.
1. Write unique, high-quality
descriptions
2. Utilize product videos and images
3. Find interactive ways to relate to
products
#OSSCubeWebinar @OSSCube
4. Product Marketing Optimization
Best Practices for Omnichannel Success
1. Consolidate All Product Information2. Build Processes to Create Speed &
Efficiency
3. Product Information Enrichment
#OSSCubeWebinar @OSSCube
Product Marketing Optimization
Improve descriptions through A/B testing
Customize product information for different market segments
SEO Optimized descriptions to increase quality traffic
Be more responsive to customer trends
Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.
#OSSCubeWebinar @OSSCube
Pimcore for Omnichannel PIM
• Open source
• High Volume
• Omnichannel
• Build anything
• Connect to anything architecture
• Extensible platform
#OSSCubeWebinar @OSSCube
Highlight: Product Information Management
• Flexible master data management (MDM) for creating structured and unstructured product specific attributes
• Define your own classes and objects (no need to know the code)
• Flexible data models with many different data types
• Tight integration of e-commerce, web to print, and web experience management
• API integration with existing IT environment
#OSSCubeWebinar @OSSCube
Gogo Inflight Internet
• Leading global aero-communications service provider with 76% of North America’s connected aircraft.*
• Offers in-flight internet, entertainment, text messaging, voice and other services to both commercial and business aviation markets.
• Merchandising center is mission critical application.
*Gogo internal data, 2015
#OSSCubeWebinar @OSSCube
The Problem
• Rapidly growing provider of in flight internet service
• Legacy vendor controlled merchandising center unable to support growth initiatives
• Merchandising center is product catalog used to dynamically publish SKU’s through multiple channels
• Limited product offerings and pricing model
#OSSCubeWebinar @OSSCube
The Solution
OSSCube:• Defined modern architecture using Pimcore as PIM system
• New architecture provides (n) scalability for numbers of SKUs and channels
• SKUs dynamically published through multiple channels
› Price changes depending on flight position to either to Gogo or partner interface
• Flexibility for product team to define product offerings based on flight variables and channel
• Ability to expand offerings to include entertainment packages or merchandise
#OSSCubeWebinar @OSSCube
Solution Architecture
Multiple Distribution
Channels
Partners/vendors
storefront
CRM / ERP / CMS
PIMCORE API
BI TOOLS
PIMCORE
CONTENT MANAGEMT
DIGIT ASSET MANAGEMENT
PRODUCT INFORMATION MGMT
MARKETING & CAMPAIGN
TARGETING & PERSONALIZATION
WEB TO PRINT
CONTENT PUBLISHING
#OSSCubeWebinar @OSSCube
Business Value
• Faster time to market
• Extensibility
› Add new product offerings
• Open source
› Meet unique requirements
› Own IP for competitive advantage
• Freedom from vendor lock-in
• Reduced cost of ownership
› No licensing fees
• Happy stakeholders , IT can focus on maintaining platform
#OSSCubeWebinar @OSSCube
• PIM is essential - Pimcore is the leader for achieving omnichannel success
• Solved mission critical problem for Gogo
• Pimcore is an extensible platform
• What can we do for you?
Summary
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