Walt Disney's Magical Approach to Big Data

Big Data Meets Walt Disney's Magical Approach

Mark van Rijmenam Founder Datafloq Twitter: @vanrijmenam

Big Data Strategist

International Keynote Speaker Author Think Bigger

Agenda   Accelerated Change   Walt Disney   The MyMagic+ initiative

There was 5 Exabytes of information created between

the dawn of civilization through 2003, but that much

information is now created every 2 days and the

Pace is Increasing

Accelerated change is the only constant

Well, Walt Disney took the right approach…

A Supreme Magical Entertainment Experience

Walt Elias Disney: First cartoon in 1923

Steamboat Willie: first appearance of Mickey Mouse - 1928

1940: Release of the movie Fantasia

1955: opening of 1st Disneyland in California

1971: opening Walt Disney World Florida – the world’s most visited vacation resort:

52 million visitors annually

2006: Walt Disney buys Pixar for $ 7,4 billion

27 themed resorts

9 non-Disney hotels

4 theme parks

2 water parks 4 golf courses

2 miniature golf courses

1 camping resort

1 shopping mall

1 ESPN Sports complex

Walt Disney World Resort is BIG – 111 km2

2013: Introduction of the MyMagic+ system: a $ 1 billion Big Data system

MyMagic+ - A Multi-Channel, Multi-Platform Digital Experience Initiative

ARevolu)onaryDevicethatenablescustomersto:  Enterthepark  Unlockhotelroomdoors  Payatshopsandrestaurants  BerecognizedbyDisneyCharacters  Priorityaccesstoexperiences

Fully customizable and personal

The Wrist band:

Waterproof RFID chip

2.4GHz transmitter

$ 12.95

Walt Disney collects a lot of data As much data as Scrooge McDuck has money

A Data Management Platform based on Hadoop, Cassandra and MongoDB to process, analyze and visualize all data

Source:Clouderapresenta1on

Making Magic

with Digital Technologies

Key Digital

Levers Deployed by

Disney Source:CapgeminiConsul1ng

Data mining enables

Disney to understand

past behavior and make

personalized offers using predictive analytics Source:CapgeminiConsul1ng

80.000 cast members

have 240.000 shifts and

they need to be at the right

place and time serving

the right customer Source:CapgeminiConsul1ng

70.000 employees

trained 28.000 hotel rooms with RFID and scanners installed

across the parks Source:CapgeminiConsul1ng

Disney strives to find new ways for its

customers to digitally interact:

High-tech kiosks

Source:CapgeminiConsul1ng

4 key Ingredients How Disney

Delivers a Magical Big Data

Experience

Source:CapgeminiConsul1ng

Jack Dorsey Executive Chairman Founder of Twitter

Sheryl Sandberg Member of the Board

COO Facebook

John Chen Member of the Board

CEO Blackbery

Walt Disney has very digital-savvy leadership

“I really believe the company should

look at technology as a friend”

Bob Iger - CEO

The Disney Analytics & Optimization Summit: Sharing and exchanging insights & ideas

Disney Research: collaboration with academic labs Disney Accelerator: supporting startups 15 weeks

Disney’s MyMagic+

initiative is a $ 1 billion

investment in the future

Source:CapgeminiConsul1ng

“Analytics helped improve Disney’s

accuracy in managing labour

resources at its parks by 20%”

Bob Iger - CEO

“Disney’s call centre analytics project paid for

itself ‘10 times over’ in the first year of

operation”

Bob Iger - CEO

“The MyMagic+ initiative helped

Disney accommodate 3000 additional

daily visitors”

Bob Iger - CEO

“Disney’s store designs, including

usage of digital kiosks, helped it boost sales and

profit margins by 20%”

Bob Iger - CEO

Collecting different data sources, from social media data to structured GPS data

Data is received and analyzed in real-time and enables personalized offers to the customer

With 100 million annual potential users, Walt Disney creates massive amounts of data

A Data Management Platform using Hadoop, Cassandra & MongoDB ensures data governance

Thanks to data from a wide variety of sources, they understand the context and can act upon

BI helps Disney to improve their parks, services and products to offer the best experience

A $ 1.000.000.000 investment, but with a BIG Return on Investment

The possibilities of Big Data are endless

Thank you!

@vanRijmenam

https://datafloq.com

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