Webrazzi Ödeme Sistemleri'14

In Store Payment

Microlocation Loyalty

Platform

AMAZON’S ONLINE SALES DWARF THE

COMPETITION

Online sales will

reach over $6B

in Turkey by

2017.

More people own a cell phone than a

toothbrush.

WHERE IS MOBILE

HEADING?Total smartphones in the world will reach 4,5

billion in 2017 and in Turkey, this will reach

around 60 million

MOBILE IS THE MOST

IMPORTANT

INFLUENCER ON

SHOPPING

%55 of mobile payment

users are aged between 18-

34%52 of them used their smartphones to make

payments at merchants

%13 of millenials use their smartphones to

make payments at merchants at least once a

week, 26% expected by 2020.

PEOPLE FEEL CLOSER TO M-

PAYMENT

63%

60%

54% 53%51%

48% 48% 47%45%

43% 42% 41% 40% 39% 39% 38%36%

32% 32% 31% 30% 29%

25%

21%

16%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Sh

are

of in

tern

et u

se

rs w

ho

ch

ose

to

ma

ke

a m

ob

ile p

aym

en

t in

%

* Resource: IPSOS

By the end of 2015, an important

frontier is about to be get passed…

a total of

$ 1.000.000.000.000!

HOW ABOUT THE VOLUME?

* Resource: Gartner, Goldman Sachs

52.9

101.1

163.1

235.4

325.2

431.1

563.4

721.4

0

100

200

300

400

500

600

700

800

2010 2011 2012 2013* 2014* 2015* 2016* 2017*

An

nu

al tr

an

sa

ctio

n v

olu

me

in b

illio

n U

.S. d

olla

rs

Let’s break it down…

* Resource: Gartner, Goldman Sachs

0

100

200

300

400

500

600

700

800

2010 2011 2012 2013* 2014* 2015* 2016* 2017*

Mo

bile

sp

en

din

g in b

illio

n U

.S.

do

llars

Merchandise purchases Ticketing Money transfers Bill payments Airtime top-ups Other

M-COMMERCE WILL BLOW BUYING EXPERIENCE

* Resource: BI Intelligence

HOW ABOUT IN – STORE DIGITAL

CUSTOMERS?

DIGICAL : DIGITAL + PHYSICAL

HOW ABOUT IN – STORE DIGITAL

CUSTOMERS?

Do you know your

customer?

NFC IS HERE TO STAY

Thanks to ApplePay and HCE Technologies,

NFC will create a huge market. By the end of

2019, %75 of Smartphones will be

NFC-enabled and more than half a

billion people will be using NFC.

Retail experience is about to change…

In-Store Payment Methods in U.S.

* Resource: Gartner, TechCrunch

45%

37%

29%

24%22%

29%

19%

32%

23%

28%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Presenting abarcode/QR code

Using NFC Scanning abarcode/QR code

Using a connectedcredit card reader

Peer-to-peerpayment

Sh

are

of re

sp

on

de

nts

Smartphone Tablet

IN-STORE PAYMENT &

MICROLOCATION

LOYALTY PLATFORM

Proximity Marketing

Check-in Coupons

Customized Discounts

Indoor Location

Contactless Payment

IN STORE MICROLOCATION

EXPERIENCE

IN-STORE PAYMENT FEATURES

CHECK OUT

INTEGRATIONS

P2P Money transfer

Via Virtual POS Using BLE technologies

Via NFC Payment

QR Payment

Online Payment SDK which lets you use

this wallet on e-commerce and m-

commerce as well

Cash register integrations

Express Check Out

CREATIVE CONTACTLESS AWARD

WINNER!

THANK YOU!

Dec. 2014