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WebRTC Messaging and its Impact on UC SystemsWho will be the winner of enterprise comms?
March 2015
Tsahi Levent-Levi
• Design a logo, letterhead, presentation template & website
• Open an official company
• Open a bank account
• Use Google Apps for “corporate email”
• Sign up everyone for Slack
My recent checklist
3
• Analyze the “Job to be Done”
• Compare “Unification” to “Integration”
• Look at a few vendors
What will we do here today?
5
WebRTC’s Job to be Done
6
No Plugins No Downloads No Installations No App Store
No SignalingFree (as in BSD) No Patents No Media Eng.
Friction reduction for users
Reduce barrier of entry to new vendors
“Simplifying and unifying all of the different tools people used to communicate for work.”
• Presence
• Instant messaging
• Call control (voice+video)
• Collaboration (=screen sharing)
• Federated*
Unified Communications Job to be Done
7
“Team communication: everything in one place, instantly searchable, available wherever you go.”
• Messaging
• Persistency
• Searchability
• Out of the box integrations
Enterprise Messaging Job to be Done
8
Where does WebRTC fit into all this?
9
Unified Comms
• Presence
• Instant messaging
• Call control (voice+video)
• Collaboration (=screen sharing)
• Federated*
Enterprise Messaging
• Messaging
• Persistency
• Searchability
• Out of the box integrations
By reducing barrier of entry for developers, WebRTC brings to Enterprise Messaging the ONLY advantage of Unified Communications
10
Brain: How are going to get the Earth to lose weight?
Pinky: I know! We can get everyone to go on a diet!
Brain: Diets don't work.
Pinky: Not even if you call them 'A Whole New Way of Eating?‘
Brain: No.
A Change in Mindset
11
Unification versus Integration
12
Unification
• All products use the same network protocols
• Targeted at 100’s of vendors
• Requires much IOT testing
• Tension of best of breed versus best of suite
Integration
• Openness achieved through APIs
• Each vendor has his own island of a service
• Integrations are deep and created well in advance
WebRTC downgrades voice and video from a service to a featureWhen a core competency becomes a commodity, is there anything left?
13
• Rebranding of Lync to Skype for Business
• Announced Skype for Web
• Uses WebRTC as a browser access point to Skype
• Does that change anything in UC vs Messaging?
Skype for Business (Lync)
15
• Introduced video calling using WebRTC PaaS
• Didn’t want users to “migrate” to Skype for the interactions
• In first 3 months:• 150,000 calls
• 2,500,000 minutes of video calls
HipChat
16
• Ignored real time communications (and still ignoring it)
• Acquired ScreenHero, who use WebRTC for screen sharing
• Has integrations with WebRTC vendors• appear.in
• Google Hangouts
• Room
Slack
17
• What is WebRTC?
• WebRTC’s Job to be Done
• Browser Support
• WebRTC Hype
• The WebRTC Ecosystem
• WebRTC Use Cases by Verticals
• Recommendations
https://bloggeek.me/reports/
Want to learn more?
19
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