What is captora?

Digital Marketing Acceleration

Amplify Marketing Productivity

Amplify Marketing Productivity

Amplify Marketing Productivity

Yesterday’s Marketer

Today’s Marketer

Under Pressure toAccelerate Pipeline Growth

No Integrated Digital Marketing SolutionTo Find New Quality Buyers

Find and Capture New Buyers Before Your Competition

Find digitalmarketing gapsacross multipleplatforms and

prioritize resources

Boost conversionof paid and

organic results,leveraging your

best existingcontent

Increase impactof prior

investments inback-office, CRMand Marketing

Automationyour best

existing content

Find and Capture New Buyers Before Your Competition

Identify and Prioritize with

Demand Analyzer

Aggregate and interpret millions of Internet demand signalsform anonymous, conversions-ready, buyers

Access real-time buyer and competitive intelligence

Reveal opportunities for capturing new buyers’contact information and behavioral details

Launch and Optimize with

Campaign Engine

Automate the processes aroundscalable campaign creation and optimization

Integrate with your forms/templates

Automatically determine the best title, sub-title,and CTA to maximize conversion rates

Monitor and Report with

Performance Advisor

Leverage advanced monitoring and reporting techniquesto report results by campaign/persona/channel over time

Drive continuous, real-time improvement of campaignsusing data and up-to-the-moment performance comparisons

60% Better Cost-Per-Lead

Highlights

Marketo has launched 150+ Captora campaigns,with plans to get to 300+

With Captora, Marketo’s cost-per-lead is 50-60% better thanother demand generation approaches used by Marketo

Over 90% of Captora leads are non-branded, meaning theyare not new prospects for Marketo

60% Better Cost-Per-Lead

Highlights

ServiceMax identified, launched, and optimized over 800 searchcampaigns via Captora with no new marketing hires

Using Captora, new Search, Advertising, and Social campaigns andshowing 200-300% lift in conversion rates

ServiceMax has seen substantially more leads at a lowercost-per-MQL (Marketing Qualified Lead)

Captora’s Marketing Engagement Platform

See Do Win

Real-Time Buyer& Competitive

Inteligence

Search, Advertising& Social Optimization

(SEM)

Organic CampaignExpansion (SEO)

ContentCollaboration

& Management

Marketing Reporting& Analytics

Deep Natural Language Crawling Buyer Demand Signal Analysis Infinite Scalable Cloud Big Data

PRODUCTS WTH DESIGN-FOCUSED USABILITY

Contact us

www.captora.comSales@captora.comTwitter: @captora