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Every piece of content that you publish to social media networks is a social object. Every post, image, video, tweet, comment, document and profile that you create and publish is an object that has the potential to be found and induce a reaction. Presentation used in the following blog post: http://patrickpichette.com/crash-content-syndication/
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This video is a social object
It was tagged with relevant keywords.
Stuff like “social objects”, “content syndication”, “syndication network”, “social media optimization”
It was published to YouTube and Vimeo. The slides used in this video where uploaded to Slideshare. This content feeds my web
presence.
This video was inserted into my blog post
Publishing this post triggered an autopost to Twitter, FB and Tumblr
Now I have a Syndication Network
Why do I publish here?
Because it makes sense for my business
Your syndication network will likely look different, but…
…don’t focus on tactics and tools until you identify your objectives, where your customers and potential customers are having conversations, and where they are looking for useful information (the type of
info that you can provide).
Anyone can “comment”, “share”, “retweet”, “like”…
Each action builds a new bridge to your content
No one woke up this morning looking for
my blog post or this video
So I am building bridges between my content and those who are searching for it…
…in the places where they are looking for useful content.
That is Content Syndication
PatrickPichette.com
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