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Who are we designing for? Needfinding is the art of talking to people and discovering their needs—both those they might explicitly state, and those hidden beneath the surface. It is only in truly understanding people that we can gain meaningful insights to inspire and inform a final, impactful design.
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Needfinding
Good products respond to consumer demands.
Great products respond to
consumer needs.
Seems easy!
Needfinding is watching and asking people
to learn about their goals and values to be able to uncover user needs and
opportunities for improvements.
Why focus on Needs?
Needs last longer than any specific solution
Needs provide a roadmap for development
Needs spur action
Principles of Needfinding
Look for needs not solutions
Make research and design seamless
Go to the customers environment
Look beyond the immediately
solvable problem
Collect electric forms of data
What is the Needfinding process?
Frame & Prepare
Watch & Record
Ask & Record
Interpret & Reframe
Conclusion
Needs are difficult to detect.Uncovering needs reliably
requires the organized reasearch effort of
Needfinding.
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