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A simple slide show to help sell in the concept of user experience to colleagues
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What is user experience?
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Every day we have good and not so good experiences using objects, products, and services
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Not so good user experiences…
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Hard plastic vacuum sealed packaging
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Doors that don’t open
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Strollers that won’t collapse
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Ecommerce websites that use too many steps through the payment process
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Products with fiddly interfaces
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All these things may give the user a negative brand experience…
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Consumers may not use the product again(let alone recommend it).
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Good user experiences…
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iphones, ipads(and other smart phones)
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Vehicle service design
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Virgin Atlantic Upper class air travel(If you’re lucky)
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The Velib(Bike hire system in Paris)
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Club Penguin
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Good user experiences leave people wanting to come back for more
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People will spread the word
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Some users will be customers for life
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Sales and visits will increase
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First impressions count
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So in a digital context…
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User experience design uses tools and techniques to satisfy the needs not just of the business
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but also the end user
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In the early days websites were designed around the technology, the visual design or what the CEO wanted
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These days designing good experiences involves…
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Research, strategy, information architecture, interaction design, user testing and measurement
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It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography,
technology and more…
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Most importantly, it involves understandingyour customers
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This can be done through research:observing, talking, listening…
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Then applying the Experience Designpractices to your project
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User Experience is becoming more popular with businesses and organisations
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Because it helps achieve business goals
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For more information Email hello@sixeightdigital.com
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