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We all are fascinated about the games that are coming on the latest iOS platform, but which ones are really making a difference.The iOS Game developers need to understand the core concepts behind the success of any game. In this presentation, I have made it a point for the iOS Game developers to show them the steps for execution for any game. Beyond basic fundamentals and gameplay, what else is needed for not only developing a game on the iOS platform, but also understanding from the experts on their that are doing it.I would be waiting for your views, comments, taunts etc on imran.ladiwala@gmail.comCheersImran A.L.
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What Made Subway Surfer surf through
By: Imran A.L.
Is it only about graphics?
• Graphics of the game are definitely nice & cute for the iOS audience
• But is it the graphics that they want?
Lets take it bit by bit
App Store Gameplay Leaderboard
App Store Gameplay Leaderboard
• You don’t get 665 ratings & 4.5 stars if your game is not appealing enough
App Store Gameplay Leaderboard
• The game does not get affected with the recent AEO (App Engine Optimization) that apple did.
• It does not ride on keywords or searches.
AEO Thumbnail
App Store Gameplay Leaderboard
• Beautifully made thumbnail exciting enough for any one to give it a read.
• Trust me on this, ‘Making an exciting thumbnail is a skill & not every graphic designer is skilled for it’
AEO Thumbnail Free Vs Paid Screenshots
App Store Gameplay Leaderboard
• The Game is free with in-app purchases
• Honestly, I love these games as it allows me to try out the game and get the premium content only if I am hooked on to it.
• And somewhere Apple also love these apps
* It’s the only reason why they have removed password restriction for free apps in iOS 6
AEO Thumbnail Free Vs Paid Screenshots
App Store Gameplay Leaderboard
Read the game description:• Dash as fast as you can!• Dodge the oncoming trainsThat’s it!
It cant get simpler than this. • As an app store addict, I do not see any
one reading more than 2 lines for an app.• Its like a typical resume, you either like the
summary or you don’t like the resume itself.
AEO Thumbnail Free Vs Paid Screenshots
App Store Gameplay Leaderboard
Out of 5 screenshots:1 is an artwork,3 are gameplay &1 is in-game gratification
AEO Thumbnail Free Vs Paid Screenshots
App Store Gameplay Leaderboard
• Shelf life of a general entertainment game is not more than 5 minutes/session
• You do NOT want to loose out a single second from those 5 minutes
• Therefore, tap on screen to play. SIMPLY BRILLIANT!
* My Personal favorite
App Store Gameplay Leaderboard
Once the player has downloaded your game, the very first question he asks is:• Why The Hell Am I Playing This
Game?
And one of the answers is:• Missions/Achievements
The game has to be compelling, engaging & challenging, that the player should be unable to leave the device.
*An extremely difficult task but challenging for a developer
App Store Gameplay Leaderboard
Limited Call to actions:• Do not throw like 10 call to actions on
the players face (out of which 8 are to buy something for cash)
• Gradual upgrades – let him feel the growth rather than giving him the end of the game
• Remember – the higher your DAU, the more are the chances for you to get your app discovered
App Store Gameplay Leaderboard
Friendly Leaderboard:• Genuinely, I do not wish to see how
many co-players have scored millions and billions of points.
• I want to see my friends score.
• Beat their score
Imran A.L.
Email me your views on:imran.ladiwala@gmail.com
Read more on: www.theproductmanager.in
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