Whiteweek lowres

DESIGN VALUE DESIGN

Simon O'Rafferty

designer… possibly?

enable ecodesign

research

knowledge transfer

make connections

the inelegant process for today

address & explore issues & questions

divergent thinking

form context for change

identify right people, communities, organisations with the capacity to affect change & design “solutions”

provide platforms

co-create projects, processes that enable exploration & responses to identified issues

co-create

use learning, communication & transfer tools that build literacy and capacity in wider community

do something

reveal bridge doenvision

1. 2. 3. 4.

what is design?

NOUN / VERB

source: Design Council

most people think good design is

Translation space

image source: engine group

source: IDEO

designers interact between industry and consumers

industry

consumers

design

design is about people

industry

consumers

design

inspired by Stanford D.School

inspired by Stanford D.School

inspired by Stanford D.School

design statement – groups of 2 – 5 minutes

design is the process of applying creative thinking in order to facilitate solutions that address human needs in various contexts…..

it is an expression of human intent

“ “

I will if you will

trend factors

societal trends

macro issues (climate change, ageing society, emerging economies)

shifts in cultural landscapes

behavioural change

media / education

technology enablers

state of the art

new potential opportunities

new patterns of adoption

enterprise trends

changing the value equation (social economy)

emerging revenue models

stakeholder ecosystems

why wouldn’t we?

solutions driven agenda = sense of responsibility

sustainability is not ‘a problem’ waiting for ‘a solution’

it is an environmental, cultural and political phenomenon

it requires us to re-shape the way we think

it is complicated

it requires collaboration and co-development

it requires a heavy dose of creativity

The stimulus for re-invention and for questioning the status quo has probably never been greater

“ “

Josephine Green – senior director of trends and strategy at Philips Design

sustainability mapping – 30 mins

multiple narratives

ECOLOGICAL / SOCIAL

SERVICES / SYSTEMS

source: DIY Kyoto

EFFICIENCY / CRAFT

source: Droog, Tejo Remy

source: Droog, Tejo Remy

source: Raw Nerve - “Life is Suite”

RECYCLING / NOSTALGIA

source: inhabitat, Droog, Jens Praet

source: Designboom

Simon Heijdens - Broken white

PARTICIPATION / PLAY

source: Droog, “Do Hit”

Alastair Fuad Luke - Basket

source: Front Design

source: Front Design

source: Shi Yuan

HIDDEN KNOWLDGE

"Sonicare Elite 7000“produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.

source: SPIEGEL Magazine

Christien Meindertsma – from farm to wardrobe

source: Christien Meindertsma

source: Christien Meindertsma

source: Christien Meindertsma

source: Christien Meindertsma

source: Christien Meindertsma

source: Christien Meindertsma

source: Christien Meindertsma

source: Thomas Thwaites

source: Thomas Thwaites

source: Thomas Thwaites

source: Thomas Thwaites

source: Thomas Thwaites

source: Thomas Thwaites

hidden knowledge of everyday

aimto understand the environmental and social, impacts of everyday activities

activity1. consider everything you did today from waking up to arriving at college 5

mins to discuss2. select one of the activities you did this morning

– e.g. having a shower, making toast etc 3. draw a storyboard of the environmental impacts of your activity not only what

happened within your house but where all the products/materials etc came from and how they were made 30-40 mins to do this.

4. present their storyboard talking through all the different elements

timescale: 30 mins group size: Any number divided into small groups (max 6) requirements: A1 paper (or bigger preferably), and coloured marker pens

image source: Vicky Lofthouse, Loughborough University

CO-CREATE???

design is an interactive process image source: engine group

where are the new spaces for design thinking?

• can we democratise design?• what is the role of designer?• is there a role for a designer?• is it about reducing consumption?• is it about finding a deeper logic of

consumption? • is it facilitating evolutionary and

emergent solutions? • what is the role of the consumer?• can design be comprehensive, holistic,

inclusive, reflective, considered………?

actors communitieslinkageshubsactivitieseconomiesculturesinflowsspaces of opportunity