Why Google+ Deserves a Roster Spot in Your Social Mix

#Q1SFE15

PUT ME IN, COACHWhy Google+ Deserves a Roster Spot in Your Social Mix

#Q1SFE15

WHO’S ON YOUR

SOCIAL MEDIA ROSTER?

#Q1SFE15

THE STAR PLAYER• Consistent performer

• Face of the franchise

• Naturally receives the majority of attention and consideration

#Q1SFE15

SAVVY VETERANS

• Steady contributor

• Dedicated role

• Self-contained, but needs attention periodically.

#Q1SFE15

FREE AGENTS• Proven worthy of future

investment

• Building blocks towards a championship

#Q1SFE15

ROOKIE• Flashy

• Raw

• Untested

• Potential is Evident

#Q1SFE15

BENCH WARMER

• Doesn’t Fit In

• Hard to Quantify Impact

• Not Exciting

#Q1SFE15

MAKE GOOGLE+ YOUR WATERBOYBringing the Google Juice and Making Key Plays

#Q1SFE15

GOOGLE+ SCOUTING REPORT

#Q1SFE15

AN OVERVIEW

• Google+ isn’t dying…

• It’s poised for relaunch.

• More robust in getting users the right info at the right time (like Google Search)

• Google has a pattern of launch & iterations to get products right (ie: Android).

#Q1SFE15

#Q1SFE15

INTERNATIONAL PLATFORMG+ is the 3rd largest social network globally by MAUs.

#Q1SFE15

GOOGLE+ PENETRATION GLOBALLY>75% of Internet Users >50% >47%

source: GlobalWebIndex via statista.com

#Q1SFE15

#Q1SFE15

WHO’S POPULAR?

#Q1SFE15

12.3M

9.2M

8.6M

8.9M

#Q1SFE15

7.8M

7.4M

7M

6.11M6.09M

#Q1SFE15

8.27M

5.24M

2.98M

2.84M

#Q1SFE15

GOOGLE+ GAME PLAN

#Q1SFE15

1ST QUARTER

• Create and Verify your G+ Page

• Claim custom URL

• Link to YouTube channel and website

Get Into the Game

#Q1SFE15

#Q1SFE15

2ND QUARTER

• Make CONTENT your MVP.

• No limit on copy length

• GIFs, Polls and Video are very effective

• Photo tools for easy Memes and GIFs

• Hangouts can make great content, but should be considered with YouTube strategy

Call Your Plays

#Q1SFE15

YOUR CONTENT ACROSS GOOGLE’S ECOSYSTEM

• Recent posts appear in Search’s Knowledge Box

• Google Search surfaces hashtags from G+ posts.

• G+ photos are indexed into Google Images (search)

•  Live Events, including Hangouts on Air, can appear in Search

#Q1SFE15

KEEPING SCORE

Followers: Those who have your page in Circles (subscribers)

+1’s: Those who have +1’d (or liked) your Page

Views: Measure of G+ content (photos, posts & profile) viewed across Google’s ecosystem

#Q1SFE15

< TIME OUT >

#Q1SFE15

GOOGLE IS IN THE CONTENT RANKING BUSINESS. 

AS LONG GOOGLE HAS A SOCIAL LAYER IN GOOGLE+, ITS CONTENT WILL TRUMP CONTENT FROM

FACEBOOK AND TWITTER AS THE RANKING SIGNAL FOR SOCIAL

#Q1SFE15

3RD QUARTER

• Find your audience in +Communities

• Create a Community for fans, if you will engage

• Put your audience into self-identified Circles

Get Your Fans Involved

#Q1SFE15

#Q1SFE15

USING CIRCLES TO SEGMENT YOUR FANS

Allow fans to self-identify into their interest in players, news or marketing updates with Circles.

Ask them: Who wants to be in a circle for XYZ? +1 this topic (and turn off comments)

When publishing, you can notify those fans about specific content or offers(Post to Circle name + check “notify by email”) 

#Q1SFE15

4TH QUARTER

• +Post Ads for maximum reach & engagement

• Created in Adwords

• Priced per engagement

Outpace Your Opponents

#Q1SFE15

FROM WATERBOY TO ROSTER SPOT

#Q1SFE15

ADIDAS’ WORLD CUP

DUGOUT•Multi-episode series of Q&A and Hangouts during 2014 World Cup.

•Leveraged KICKTV hosts for knowledge & engaged fan base.

•Crowdsourced topics from social chatter & YT comments

#Q1SFE15

PGA TOUR G+ HANGOUTS

Weekly Hangouts Series throughout the 2013 season. 

Began with “Insiders” (Staff) in weekly roundtable discussion

Evolved into bringing players and fans into Hangouts 

Sponsored Hangouts series from Augusta (Masters) with IZOD

Others: Majors trivia with fans competing, Players 1-on-1, Presidents Cup pressers

#Q1SFE15

#Q1SFE15

CRICKET WORLD CUP 2015“Paint Your Face” via hashtags in photo posts

#Q1SFE15

#Q1SFE15

BROOKLYN NETS Photo Sphere’s 360 View

#Q1SFE15

GET IN THE GAME

#Q1SFE15

3 WAYS TO ACTIVATE GOOGLE+ FOR YOUR TEAM

1. Build and optimize your G+ Page and to get the most juice from Google.

2. Develop a new content strategy to capitalize on interest groups and an international fan base.

3. Try different ways to reach your fans: GIFs, Hangouts, Communities, +Post Ads

#Q1SFE15

QUESTIONS?

#Q1SFE15

THANK YOU!

Lauren Teague Digital Strategist & Social Media Coach

Google.com/+LaurenTeague@LaurenTee on Twitterlauren@TeagueFC.com