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Ever thought how game designs can help your organization to encourage collaboration, culture forming and productivity? I gave this talk in Smart Mobility 2012, at MBS in June 2012 to a group of very serious folks (the enterprise guys!). Gamification is NOT a new concept, but thanks to advances in mobile technology, it has received increased attention across different sectors. My objective in this talk is to address specifically how one can design gamification-business use cases without fouling up.
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@keizng | @gamemaki!
why
PLAYING & having FUN at work is $ERIOUS
keith@gametize.com!!
@keizng | @gamemaki!
who the fun is me?!
- co-founder & CEO of Gametize, a gamification startup in US & SG!!- claim to ʻfameʼ: successfully pitched for US$200,000 on Angelʼs Gate, a TV show!
- nuts about how the world can be a lot more fun if we can play games in the real life!!
GameMaki: The worldʼs first white-label platform to create real life games with challenges and rewards.!
@keizng | @gamemaki!
so you gonna talk about enterprise gamification!
!
@keizng | @gamemaki!
so you gonna talk about enterprise gamification!
but hang on, what is
gamification?!!
@keizng | @gamemaki!
gamification = !• points and badges!• advertgaming!• edugaming!• serious gaming!• social gaming!• farmville (lame..)!
✗
@keizng | @gamemaki!
gamification = !a strategy to add fun, engagement, and game design to boring activities. !it should also be social.!
"
@keizng | @gamemaki!
gamifcation isnʼt that new!
@keizng | @gamemaki!
there is a player in all of us!
just like how we want to be social
@keizng | @gamemaki!
more fun facts !- 50% of organizations with innovation management will use gamification (Gartner)!
- spend on gamification: $2.8 billion by 2016 (M2 Research)!- !- gamification focused startups have closed > $100 million of investments over the past 4 years (Badgeville, Bunchball, BigDoor)!
@keizng | @gamemaki!
yay, iʼm sold!
now, what the fun can I gamify in my
boring office?!!
@keizng | @gamemaki!
Innovations !!
@keizng | @gamemaki!
Culture & Wellness!!
@keizng | @gamemaki!
Productivity & Training!!
@keizng | @gamemaki!
@keizng | @gamemaki!
@keizng | @gamemaki!
@keizng | @gamemaki!
gamification is not magic
it is a strategy !
@keizng | @gamemaki!
which like many others, must be well
designed & planned!
@keizng | @gamemaki!
otherwise it will backfire!
@keizng | bit.ly/ask_keith
@keizng | @gamemaki!Make real fun, and keep them fresh
@keizng | @gamemaki!Design games that encourage teamplay
@keizng | @gamemaki!Creative Intrinsic and Extrinsic rewards
@keizng | @gamemaki!
credits to @eliaveris Insites Consul<ng
@keizng | @gamemaki!
You just unlocked the “I also know gamification” badge!
@keizng | @gamemaki!
You also just broke the rock spell. Time to slay some demons at work!
keith@gametize.com!
@keizng | @gamemaki!
Create a fun enterprise today!!
keith@gametize.com
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