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Thomas Vander Wal - InfoCloud Solutions, Inc.2 March 2011
Intrateam :: Copenhagen
Why SharePoint 2010 May Not Be The Answer To The Social Intranet
Understanding social components and what is
needed to build an optimal solution
Social Tools and Fit
Social Activity Types
Personal
Collective
Community
Collaborative
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
CollaborationElements ofSocial Software
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
Social Progressions
•Sparks: Ideas shared
•Campfire: Gathering of others with interests
•Bonfire: Broader interest gathering
•Torch: Honing for broad use & replication
Comfortable Spaces with
Permeable Walls
The 4 rings of enterprise social tools
Tools
Enterprise Social Tool: Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool: Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Spheres of Sociality
Everyone
Collective
Selective
Personal
Tools Interface /
Ease of Use
Encouraging UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Where SharePoint 2010 has strength for social
SharePoint is a toolkit with “some” assembly required
Already used, which removes another
disconnected service
Platform, tool, and interface where other work is being done.
Solid identity and formal relationship platform
Information Across Horizontals
Div 1 Div 2 Div 3 Div 4
Marketing
Logistics
Packaging
Solid data underpinnings
Do your SharePoint developers know all they need to deploy an optimal social intranet solution?
Do they have depth understanding social
interaction, or are they social tool “clickspert”
SharePoint Social Developer Needs
• Deep SharePoint knowledge
• Interaction design strength
• Depth in complicated and complex social interactions
• Social interaction design
InfoCloud Solutions, Inc. - 2011
Scaling and FunctionalityPe
ople
Par
ticip
atin
g
Actions
A
A - Personal Use
B
B - SerendipityC C - Mature Social
Tool
D
D - Complex SocialSystem
Social Interaction Design
• Simple communication patterns and progressions
• Different design patterns to optimize use for social activity types
• Optimizing for use (how to get unstuck with long term benefits)
• Understanding when it is the tool, interface, and/or sociality (or culture) and how to think through it to solve
Closer to Real Growth Curve
Build or buy a social intranet solution as a best fit for
SharePoint 2010
Key Questions...
SharePoint experienced developer with time?
Do you have developers & designers with social software development
experience?
Abilities to modify SharePoint to customize
deeply if needed?
Are the social tools the developers priority?
If one or more “no” answers, it could be
well worth it to consider options
Options...
General Advantages
• Advantages:
• Quick up and running social tools
• Optimizing more difficult elements is done
• Continual iterations and improvements
Built On Top of SP 2010
• Advantages:
• Data (metadata) integrated tightly with SharePoint (bonus for search)
• Tight integration with SharePoint strengths
• One common platform
Built On Top of SP 2010
• Disadvantages:
• Can be limited to data and interface options (5 star ratings)
• Waiting for improvements on top of SharePoint
• 3rd party software focussed administrator / developer needed
Built On Top of SP 2010
• Newsgator
• Telligent
SharePoint Plug-ins• Advantages:
• Iterations and innovations at its own pace
• Quick cycle to get up and running
• Getting best tools to fit your problems and culture
• Heavy focus on social interactions
• Often many years developing and iterating
• Often embracing complicated and complex needs
SharePoint Plug-ins
• Disadvantages:
• Lack of perfect integration with SharePoint
• Need additional admin or developer skills
• Data / metadata stored outside SharePoint (search and aggregation implications)
• Can be lag time to update when MS iterates SharePoint
SP 2010 Plug-in
• Jive
• Socialtext
• Traction
• Socialcast (activity stream and communication platform)
• Many more...
Mange Tak!
InfoCloud Solutions, Inc. - 2011
URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud
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