Why the Cloud matters for Encoding

Casey Wilms: cwilms@brightcove.comJohn Riske: jriske@brightcove.com

Why the Cloud? Why Now?

© 2012 Brightcove Inc.3 | Confidential

Increasing bandwidth

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Moore’s Law

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Outsource Intensive Processes

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Outsource Intensive Processes

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The Old Way

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The New Way

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The New Way

A Common API for:

File Transcoding

Live Stream Transcoding

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The New Way

Bare Metal is a Losing Proposition

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My First Encoding Array

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My First Encoding Array

$20,000 $20,000 ???

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Maximum of 8 Concurrent Jobs at ¼ Realtime

Upgrade!

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Maximum of 8 Concurrent Jobs at ¼ Realtime

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My First Encoding Array

$12,000 $20,000 ???$20,000

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Maximum of 16 Concurrent Jobs at 1/2 Realtime

The Cloud

Would it perform like real hardware?

Would it perform like real hardware?

Transferring huge files is a bottleneck

Would it perform like real hardware?

Transferring huge files is a bottleneck

How could we customize the workflow?

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Single File Benchmark

24 | Confidential

Iteration

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Iteration Demo

26 | Confidential

Input

Usage Based Pricing and Scalability

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140 inputs x 10 outputs x 1 minute = 1400 Minutes = 1 Day

29 | Confidential

The X-Factor

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Qwiki Example

API Integration for File

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Integrating with the API

33 | Confidential

Video CMS

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Integrating with the API

34 | Confidential

Video CMS

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Integrating with the API

35 | Confidential

Video CMS

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Integrating with the API

36 | Confidential

Video CMS

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10,000 Files Archive

5 bitrates

50,000 Files

37 | Confidential

File Use Case: Converting Large Libraries

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10 Files per Day 18,250 Files per Year

5 bitrates

38 | Confidential

File Use Case: Daily Transcoding Load

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Smart Renditions

39 | Confidential

Live Cloud Transcoding

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The Old Way

41 | Confidential

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The Old Way

42 | Confidential

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The Old Way

43 | Confidential

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The New Way

44 | Confidential

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The New Way

45 | Confidential

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The New Way

46 | Confidential

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The New Way

47 | Confidential

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Use Cases: Centralized

48 | Confidential

Enc Zen

Broadcast Facility

RTMP

HLS

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Use Cases: Decentralized

49 | Confidential

ZenRTMP/HLS

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Live Demo

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Live Demo

http://bcove.me/tloqq8ca

Thank you