WordCamp 2010 Case Study Presentation

Saurage Marketing Research

Schipul, the Web Marketing Companywith

A Case Study

Saurage Research Reality Spikes

The Challenge

http://www.flickr.com/photos/dunechaser

Areas To Address as Identified from Client’s Challenge

3. Search Engine Optimization

1. Content differentiation (user experience – customer side)

2. Content management(ease of use – admin side)

ContentDifferentiationSolution

http://www.flickr.com/photos/gibbons

Content Differentiation Solution

Content Differentiation Solution

Content Differentiation Solution

Content Differentiation Solution

X

Excluding Categories from Pages

Content Management Solution

Content Management Solution

Who to Manage What?

Quick note on SEO(search engine optimization)

http://wordpress.org/extend/plugins/all-in-one-seo-pack/

What Went Well…And What Went “Not So” Well.

Questions

http://www.flickr.com/photos/patrickyc

SusanSaurage-Altenloh

www. saurageresearch.comwww.realityspikes.com

ssaurage@saurageresearch.com

@keyfindings@realityspikes

DerekKey

www. schipul.com/derekskey | @derekskey | dkey@schipul.com