WordCamp Toronto 2009

The Image ProblemCreating Captivating Blog Posts

Who am I?•Professional Blogger for 4

years

•WordPress Podcaster

•Plugin and Theme Developer

•Former Community Manager for PicApp.com

My name is David Peralty

Yes that is a Star Trek pin in my school photo

What Do I Do?

•Blogger

•Internet Consultant

•Community Manager

•Affiliate Marketing Ninja

•Web Development

•Podcasting

BrandingDavid.com

What Do Images Do?

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•Images Convey Ideas

•Images Attract Attention

•Images Break Up Long Content Blocks

•Improve Appearance

What Do Images Do?

Image comparisonPost without Image

What Do Images Do?

Image comparisonPost with Image

What is the Problem?

• Images are Usually Expensive

•Legal Images are Hard to Find

• Images Can Be Space and Bandwidth Hogs

•Proper Sizing and Formatting Can Be Difficult

•Old Images Won’t Help Current News Stories

Where to Get Images?

•Google Image Search? Not Legal

•Flickr Creative Commons? Missing Events

•Free Stock Photography Sites? Strange Rules

•Other Blogs? Not Legal

•Stock Image Sites? Expensive

A Solution:

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PicApp – enables online publishers to easily embed images into their posts or websites

What Makes PicApp Different?

•20 Million images

•Editorial & Creative Images

•Sports, News, Entertainment, Etc.

•10,000 Images being added daily

•Did I mention FREE?

•Licensed and Legal to use

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Where Do The Images Come

From?

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Covering All Topics and Image Types

PicApp’s Website

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PicApp’s Website

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The History of PicApp

•Created by the same people that do PicScout

•Created Partnerships with Image Companies

•Created Partnerships with Blog Networks including b5media

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this used to be an ad

PicApp and WordPress•PicApp.com is NOT a destination

site

•WordPress is a top blogging platform

•WordPress’ plugin system is versatile

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PicApp’s WordPress Plugin

wordpress.org/extend/plugins/picapp QuickTime™ and aBMP decompressor

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PicApp’s WordPress Plugin

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PicApp’s WordPress Plugin

PicApp’s WordPress Plugin

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PicApp’s WordPress Plugin

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RSS Notifications!•PicApp will send RSS updates to let you

know when new images have been added for a search you track.

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Monetization

•PicApp overlays an image gallery of options on the images

•Image galleries have ads on themQuickTime™ and a

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or What’s PicApp’s Business Model?

Monetization

The revenue goes to PicApp and its Image Providing Partners

Though that might change in the future with image publishers seeing some other benefits.

Though that might change in the future with image publishers seeing some other benefits.

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SEO & Page Views•Search Engines see the actual image

•Images are indexed at the proper size and quality

•Images have proper meta data and descriptions

•Images are associated with the blog they are found on, not PicApp.com

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This all increases both the SEO value and Page Views related to

images

SEO & Page Views

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Still Unsure?

Google Recommends

PicApp for Blogger Users

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Coming Soon...

•New PicApp WordPress Plugin with improved usability and features

•New Photo Gallery Page using Lightbox JavaScript effects to keep visitors on your site

•And of course MANY MORE IMAGES

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Thanks!David Peralty

Professional BloggerBrandingDavid.com

For More Information on PicApp Contact: Niran Amir

niran.amir@picapp.com