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The rise & rise of Twitter has seen a subsequent rise in the websites & services surrounding it. This presentation looks at the tools, applications & mash-ups that have sprung up, allowing people to do everything from manage Twitter on their mobile, scan it for recently single men & women, to track snow-storms across the UK.
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Ciarán NorrisHead of Social MediaMindshare SocialMedia8The social media agency
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World Of Twit:Tools, Apps & Mash-Ups
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Social Media Tracking & Viral Tracking Services
Influencer Identification Research & Outreach
Natural Seeding & Social Media Optimization
Paid Seeding & Social Media Advertising
Viral Widgets & Content
Conversational & Buzz Tracking
Mindshare SocialMedia8
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4 What does all of this mean?
5 When to shoot me...
Cambodia4kidsorg on flickr
6 Why are we here?
9.1% Internet users
Source: ComScore, June 2009
7 Why are we here?
9.1% Internet users
Source: ComScore, June 2009
8 Why are we here?
Source: Mindshare Twitter Network Analysis
9 Why are we here?
Image by thenextweb.com
10 Why are we here?
11 What does all of this mean?
PC
Mobile
12 Twitter Tools
Batega on flickr
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Sites and services that enable easy updating and tracking of Twitter accounts
What do I mean by tools?
Find An Audience To Share With14
Twitterrific
PC
Mobile
15 Twitter Tools
Tweetdeck
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Twitbin
17 Twitbi
nTwitterfox
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Twitterberry
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Tweetie
Twitterfon
20 TweetieTweetie
Find An Audience To Share Wit21 Twitter Apps
Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
22 What do I mean by apps?
80% of search traffic goes to natural listings
Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic
• Work with AKQA to ensure that flash is not king
• Plan & implement link building to drive organic listings
And ensure our best content is easy to find
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Twitterfall
Where have all the journos
gone?
29 Twitterfall
3 of the top 10 trending topics on Twitter were about the Soho Fire
3 of the top 10 trending topics on Twitter were about the Soho Fire
3 of the top 10 trending topics on Twitter were about the Soho Fire
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Twitter Friends Network Browser
Twitter Friends Network Browser
Twitter Friends Network Browser
Mash-Ups
Avoir Chaud on flickr
What do I mean by mash-ups?
Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways
Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
53 What do I mean by apps?
Created by Ben Marsh; @benmarsh
Created by Ben Marsh: @benmarsh
Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
54 What do I mean by apps?
Ciarán Norrisciaran.norris@mindshareworld.com
@ciaranj
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