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Jack Bukin
House Keeping
– Fire Exits– Comfort Breaks– Tea’s and Coffee’s– Questions
Introductions
–What is your name?– How confident are you at using YouTube?–What would you like to get out of today?
• Background to YouTube• Faces of YouTube• Using YouTube• Benefits of YouTube in a business• How you can use it in your business
What are we going to cover?
What is YouTube?
YouTube is a video sharing website, which allows users to upload and publicise video’s to anyone on the web.
YouTube Stats– 1 billion users on YouTube– A total of 1 trillion YouTube views in 2011– 4 billion YouTube video views per day– 6 billion hours of video watched per month– 100 hours of video uploaded to YouTube every minute– $5.6 billion dollars spent by advertisers on YouTube in
2013– Gangnam Style most viewed video with 1,954,597,828
views
Why YouTube?
– Engaging– Fun– Limitless
What could you use YouTube for in a business?
– Promotions– Adverts– Training– Presentations– Events
Who does it well?
Volvo
Kmart
Who does it well?
Who does it well?
Cosmic
Making a YouTube video
What do you need?
- A Camera- A Computer- Editing Software- Internet Access- A YouTube account
Capturing the Video
- Camera Choice- Location- Lighting
Editing the Video
- SoftwareChoice- Editing Features- Creating the Video- Exporting
Uploading the Video to YouTube
-Sign in to YouTube-Upload the completed video
Lets make a video!
How could YouTube be useful for your business?
Any Questions?
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