African Tourism: Opportunities and Challenges

Tourism in AfricaOpportunities and Challenges

Dayo OsholowuThe Àjàlá Travel Company

Lagos NIGERIA

Tourism is like a fire(Asian Proverb)

Professional Traveler or Travel Professional?

“As the growth rates of tourism in Africa has grown twice as much as any other region around the world, and here in South Africa”

INSIDE AFRICAAfrica's Tourism Industry

Aired May 19, 2007 - 12:30:00 ET

Vision: A retail store in every major city in Nigeria selling “African”

packaged tours.

Not just potential any more. GROWTH!

“Africa's tourism sector most resilient: Southern Africa leads the way”

Let's focus on sub-regional tourism

Mr Modou Tala Jobe, Marketing and Communications Officer of The Gambian Tourism Authority, on Wednesday called on Tourism Ministers and stakeholders in West Africa to focus on promoting domestic sub-regional tourism because it was more sustainable.

September 23, 2009Accra, Sept. 23, GNA -

Trickle down effect

We got it wrong at first! We ignored African Tourism

Many Challenges

-Border Control/Entry Clearance

-ECOWAS Protocol

-Transportation

- Marketing &Distribution

-Trust barrier

-Information

Hidden opportunities

“Opportunities to find deeper powers within ourselves come when life seems most challenging.”

“Opportunities to find deeper powers within ourselves come when life seems most challenging.”

Joseph Campbell

Solutions

24 hour open borders

Multi-nation marketing

African Passport

How can we work together to promote regional and continental tourism?

"Success in life is founded upon attention to the small things rather than to the large things; to the every day things nearest to us rather than to the things that are remote and uncommon."Washington, Booker T. on Things and Little

Thank you for listening!

Dayo Osholowu

email: dayo@ajala.bizmobile:+2348037080031

Ajala WorkSpaceP.O Box 52259Falomo Ikoyi Lagos NGwww.ajala.biz

Ajala Travel Company is a registered partnership with the Corporate Affair Commission of the Federal Republic of Nigeria with registration

number OG23323