Colombo cake shops

Colombo Cake Shops & Colombo Cake Shops & Caravan FreshCaravan Fresh

An overview

COLOMBOCOLOMBO

COLOMBOCOLOMBO

COLOMBOCOLOMBO

Population – 65 lacs, Literacy- 90%Women are more powerful in society, ratio

of male/ female- 0.94/1.00 Weather – very hot & humidMost of the population are Non- Veg

COLOMBO – Alubond décor COLOMBO – Alubond décor is popularis popular

Colombo MarketColombo Market

No significant presence of any sweet or snacks shop

Most bakery shops selling packed meals – some buffet meals; almost all have sitting arrangement in shop

CompetitionCompetition

P & SThe FabSen- SaalThe SpongeOthers local players

Present marketPresent market

0

500

1000

1500

2000

2500

3000

3500

4000

4500

CaravanFresh

The Fab P&S Sen Saal TheSponge

Others

Caravan Fresh3%

The Fab10%

The Sponge2%

Others4%

Sen Saal7%

P&S74%

CompetitionCompetition Most of the P&S shops are without A/C, but they are the

biggest in number; 98 shops, daily avg sale per shop 40k (Srilankan Rupee)

The Fab – 7 outlet, very strong in gateaux, avg sale 75k

Sen Saal- 3 outlets, very strong in meal, avg sale 120k

The Sponge, Galle Road – Best outlet in my opinion – only 1 shop- with

see-through kitchen- 125 k

CompetitionCompetition

Other local players like Don & Sons, Remco, Lanka Bake, Family Chef are present with 1-3 shops, with avg sale of 25k each

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan Fresh- Caravan to Caravan Fresh- before renovationbefore renovation

Caravan to Caravan Fresh- Caravan to Caravan Fresh- after renovationafter renovation

Caravan to Caravan FreshCaravan to Caravan Fresh

7 old shop (daily avg 14k)+ 1 renovated (avg 44k) shop ; 65 staff, 2 vans operating out of 6

2008- 28 shops- 500k per day- 210 staff Very good motivation noticed in all staff of

Caravan, which will definitely speed up the turn around process

Butter Cake is excellent, need to work on kitchen

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

Caravan to Caravan FreshCaravan to Caravan Fresh

All 7 shops need to be renovated ASAP, as they are in very poor condition compare to competitors

Glass sticker is essential- as Glow Sign isn’t visible by customers in many cases

Some more branding inside shop is required , like on counter base, counter top tent card type

Caravan to Caravan Fresh- Caravan to Caravan Fresh- competitorcompetitor

Caravan to Caravan Fresh- Caravan to Caravan Fresh- competitorcompetitor

Caravan to Caravan FreshCaravan to Caravan Fresh

Gateaux big pics and albums need to be placed in shops. Presently all other shops sell gateaux off the shelf and on spl order, but Caravan sells only on spl (prior) order

A big scope is there to icrease gateaux sale

which is presently just 5%

Present productmixPresent productmix

Gateaux5%

Pastry17%

Savouries46%

Drinks7%

Cookies & dessert

5%

Meal6%

Dry cakes14%

Caravan to Caravan Fresh- Caravan to Caravan Fresh- learningslearnings

Renovation is the key for turn around

Lunch/Meal business as extension of Cake Shop

Huge growth potential as there are only bakery shops are available as Fast Food

COLOMBO COLOMBO