Events Management Industry in the Philippines

Events Management

Industry in the Philippines

What is an Event?

An event is a general term indicating the coming together of a number

people in place, to confer or carry out a particular activity.

Mega Events

• Generally targeted international markets.

• This event have specific yield in terms of increased tourism, media coverage and economic impact.

• Largest events that can organize.

Hallmark Events

• Designed to increase the appeal of a specific tourism destination or region.

Major Events

• Generate significant tourism revenue.

• Attract significant local interest and large numbers of participants.

• This event includes one-off events like historical, cultural, musical and dance performances.

Minor Events

• This is where most event managers gain experience.

• Entertainment, Arts and Cultural Festivals

• Commercial, Marketing and Promotional Events

• MICE (Meetings, Incentives, Conventions and Exhibitions/ Events)

• Family Events

• Fund Raisers

• Sporting Events

MICE(Meetings, Incentives, Conventions

and Exhibitions/ Events)

Meetings• A meeting takes place when two or more people come together for a common agenda.• People attend for education, trainings, decision-making research, sales, information exchange, networking and etc.

•There is normally no exhibit component to this event.

Types of Meetings:Conference

• Event used to meet and exchange views, convey a message or give publicity to some area.• These are also of limited in time frame and with specific objectives.

• Smaller scale than congresses.

Types of Meetings:Congress

• Regular coming together of large groups of individuals generally to discuss a particular subject.

• Often lasts for several days and has simultaneous sessions.

Types of Meetings:Symposium• Formal presentation- where there is a limited interaction between presenters and the audience. •Lecture- individual presentation often by one expert where the audience can ask questions after the discussion. • Panels- two or more resources persons offer their opinions on a topic.

Incentives•A motivational tool used to encourage employees to achieve goals such as sales quotas set by companies.

• Define as: a global management tool that uses an exceptional travel experience to motivate and/ or organize participants for increased the levels of performance in support of organizational goals.

Conventions• A meeting with an exhibit. It combines attractions of having multiple simultaneous activities.

• Defined as a gathering of delegates, representatives and members of a membership or industry organization convened for a common purpose.

Exhibitions• Event where products, services or promotional materials are displayed. Attendees visiting exhibits on the show floor.

•These focus primarily on business to business to business relationship

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