Growth and development of the accommodation business

GROWTH AND DEVELOPMENT OF THE

ACCOMMODATION BUSINESS

Prepared By:

Ma'am L

Tourism Industry

Hospitality Retail (Shopping) Stores

Transportation Services

Destination (Activity) Sites

Lodging is Part of Tourism Industry:Tourism Industry

Lodging Operation

F&B Operations

Segments in the Tourism Industry

Close Look at Lodging Organizations: Typical Lodging Guests

28.8% are transient business travelers

25.3% are attending a conference/group meeting

24.6% are on vacation

21.8%are traveling for other reasons (for example, personal,

family, or special event)

Emphasis on safety, cleanliness & service- Guests also consider “intangible” aspects of the purchase decision

Close Look at Lodging Organizations: Lodging Industry Characteristics

Inseparability of manufacture & sales- A room exists & is sold at the same site

Perishability- If a room is not rented on a specific date, the revenue is lost forever

Repetitiveness- Some operating procedures are routines

Labor Intensive- Much of a hotel’s daily work involves employees providing services

Ancient Greece: guest rights were an established set of conventions that were accepted amongst the different cultures in the Greek world.

Hospitium (Gr. ξενία, xenia, προξενία)

- is the ancient Greco-Roman concept of hospitality as a divine right of the guest and a divine duty of the host.

In Homeric times, all strangers, without exception, were regarded as being under the protection of Zeus Xenios, the god of strangers and suppliants, and had the right to hospitality.

Ancient Rome: Roman businessmen travelled; Romans were some of the first known to travel for pleasure.

In Roman times people travelled on land on horseback, in carts pulled by oxen, or walking.

Middle Ages: Others provided safety, shelter and food to travelers. As the use of coaches for travelling took hold, travelling became more popular. Inns were typically in private homes and nobles stayed in monastaries.

The New World: As people settled the New World, they brought their own terms for eating and resting places (Inns, Taverns)

(18th & Early 20th Century)

• Introduction of railroads• Transportation and Lodging could not be

separated

• Spas and resorts– Believed to be medicinal or healthful

• Saratoga Springs – Famous spa in New York

• Famous spas:– Spa at Baden, Germany

– Marienbad, Bohemia

– Vichy, France

• Tremont Hotel– Opened in Boston in

19th century

– 1st luxury hotel

– Boasted the 1st toilets and private bedrooms with locks on door

• Cesar Ritz (1889)– Famous Swiss

hotelier

– Manager of the Savoy in London

Copyright © 2012 by C & E Publishing Inc. and Buen Santos

Advent of Air Travel(The 20th Century)

• Air Travel– It was made available to masses

• Conventions and Conferences– Became an integral part of successful of commerce

– Business traveler became the most important lodging guests

Advent of Air Travel(The 20th Century)

• Air Travel– It was made available to masses

• Conventions and Conferences– Became an integral part of successful of commerce

– Business traveler became the most important lodging guests

Modern Era: Existence of uniquely designed lodging and lodging served as the main attraction itself.

The Industry Today

• Campgrounds– Appeal to travelers who prefer to commune with nature while on

vacation

• Treetops– Located in Africa, features rooms in a huge tree from which guests

can watch wild animals feed at night

Copyright © 2012 by C & E Publishing Inc. and Buen Santos

HOTEL CLASSIFICATIONS (target market)

Commercial Hotels 

cater mainly to business clients and usually offer room service, coffee-shop, dining room, cocktail lounge, laundry and valet service as well as access to computers and fax services.

Airport Hotels 

are located near airports and are a conveniently located to provide any level of service from just a clean room to room service and they may provide bus or limousine service to the air lines.

Conference Centers

are designed to specifically provide meeting space from groups; they provide all services and equipment necessary to handle conventions.

Economy Hotels 

provide a limited service and are known for clean rooms at low prices meeting just the basic needs of travelers.

Suite or All-Suite Hotels 

are hotels which offer spacious layout and design.  Business people like the setting which provides space to work and entertain separate from the bedroom.

Residential Hotels 

used to be very popular.  The typical residential hotel offers long term accommodations.

Casino Hotels 

are often quite luxurious.  Their main purpose is in support of the gambling operation.  Casino hotels often offer top name entertainment and excellent restaurants. 

Resort Hotels 

are the planned destination of guests, usually vacationers.  This is because resorts are located at the ocean or in the mountains away from inner cities.  Resort hotels may offer any form of entertainment to keep their guests happy and busy.