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Geared toward small business owners who are new to Foursquare, this presentation was part of Social Media Week, Los Angeles, September 2011.
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How to Foursquare Your Face Off:Business Edition
Michelle MagoffinSocial Media Week – Los Angeles
September 2011
michellemagoffin.com | mmagoffin@gmail.com
Foursquare for Business is Easy
Create an Account and
Use It
Claim Your Venue
Create Specials
Monitor Activity
Reach Out to
CustomersUse the API
michellemagoffin.com | mmagoffin@gmail.com
Create a Foursquare Account and Use It
Be smart, get a smart
phone
Download the
Foursquare app
Create an account for
your business
Check in anywhere local, or
related to your
business
Leave tips when you check in
michellemagoffin.com | mmagoffin@gmail.com
Claim Your Venue on Foursquare
If your business already exists on Foursquare, claim it
If not, create it
michellemagoffin.com | mmagoffin@gmail.com
michellemagoffin.com | mmagoffin@gmail.com
One click here, one on the next page, and you’re done
Create Foursquare Specials
michellemagoffin.com | mmagoffin@gmail.com
Make it worth my while
Mayor Specials
A nicety for your single most loyal customer
Free pastry with any drink purchase
Free nail art with the
purchase of a spa pedicure
Newbie Specials
An awesome deal for a first-time customer
30% off a single item
20% off your entire purchase
Loyalty Specials
A periodic deal for regular customers
Free lip wax every fourth
check-in
Free drink every third check-in,
with a food purchase
michellemagoffin.com | mmagoffin@gmail.com
michellemagoffin.com | mmagoffin@gmail.com
Manage Your Foursquare Venue
Monitor Activity on Foursquare
michellemagoffin.com | mmagoffin@gmail.com
Use the Foursquare API
WARNING! This is an advanced technique• You need the skills to do it• Or the resources to pay someone else to do it
Greet your customers at the door• An electronic display shows who is checked in• Highlight your Foursquare specials• Treat your mayor right
You’ll be on the cutting edge• Hardly anyone is doing this yet
michellemagoffin.com | mmagoffin@gmail.com
michellemagoffin.com | mmagoffin@gmail.com
http://mashable.com/2010/03/02/foursquare-vegas/
Follow Me on Foursquare
In fact, follow me everywhere
Twitter:PeevedMichelle
Foursquare:PeevedMichelle
Facebook:michellem
Peev.in/michelle-Gplus
About.me/michellem
michellemagoffin.com | mmagoffin@gmail.com
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