Mollejuo Enter 2013 presentation

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Augmented Cities Joanan Hernandez

MollejuoMontreal, Canada

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Augmented Cities

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Mollejuo

We help people find city icons and landmarks in a more human way, without using maps

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We have been doing AR work for about two years

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NYC

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Looking for WTC memorial…???

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The problem?

MAPS!

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Like these …

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http://www.newyork101.net/new-york-map/

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http://www.buzzfeed.com/expresident/the-ultimate-nerd-guide-to-new-york-city

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Or this one… Good luck!

http://mappery.com/map-of/Paris-France-Tourist-Map-4

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Which leads us to this …

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City Icons!

Apps to the rescue

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How do they work?

Screen

Capture

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Functionality

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Iconed Cities• New York• Washington D.C• Boston (Freedom Trail)• Paris• London• Rome• Dubai• Hong Kong• Tokyo• Barcelona

• Singapore• San Francisco• Chicago• Las Vegas• Mexico DF• Shanghai• Beijing

And many more coming …

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Do people get it?

Week

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London

Olympics

Las Vegas

Icons app

Intro

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AR is a new medium

People interaction with objects is changing, the same way as we changed our behavior due to the internet

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Mollejuo is being part of this next big thing that is happening now!

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Thanks!@Mollejuos