Referrals and User-Generated Content: the power of these tools in travel

REFERRALS AND USER-GENERATED CONTENT - THE POWER OF THESE TOOLS IN TRAVEL -

Where do Millennials find their trip inspiration?

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•  When individuals who have traveled to a given area post about it on social media and also simply by referral

•  This personal link is the way most young people nowadays decide on places or trips they would like to go on

WHAT IS USER-GENERATED CONTENT (UGC)?

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•  Learn how to use UGC’s potential power correctly

•  Learn how to be able to use the earned content and visual-generated content to be able to help promote trips for their clients

THE TRAVEL INDUSTRY NEEDS TO:

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What is visual user-generated content?

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•  Pictures, videos and any visual appeal related to the trip people went on

•  Influence of the uptick in smartphone usage and social media

•  Visual referrals are more important than a good advertising campaign: it’s the modern-day version of word-of-mouth

VISUAL USER-GENERATED CONTENT

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How can travel agents use this content to help facilitate

inspiration for new travelers?

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•  Get inspiration themselves about places to offer their clients

•  Ask individuals who create UGC to provide

them with high-quality content

•  Word of mouth is still the single most important UGC available

•  Seize the social media buzz created by life-changing trips and use it as promotional tools

OPPORTUNITIES FOR TRAVEL AGENTS

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What does the future hold?

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•  Travel agents can learn how to use the new power of social media and the expanded word of mouth UGC to provide their clients with culturally enriching experiences

•  The impact on their clients lives will return as positive impact on their businesses through referrals and UGC

•  The future is User-Generated Content (UGC)

FUTURE

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