RTB Update 3 - Henrik Løwe, Xaxis

RTB update #3

17 års erfaring med digital markedsføring

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GLOBAL

330 employees

in 26 markets

EXPERIENCED

320 billion impressions

annually across

1,250+

clients

INTEGRATED

A complete data

warehousing

solution for marketers

UNIVERSAL

The most access to data and

media sources

Headquarters Regional Offices

Norway

Sweden

Netherlands

United Kingdom

Denmark

Austria

Belgium

Germany

Italy

France

Spain

Turkey

Poland

Portugal

Czech Republic

MiamiMexico

CanadaNew York

ChinaHong Kong

IndiaVietnamThailandMalaysia

SingaporeAustralia

Taiwan

North America

Latin America

EMEA

APAC

London

Singapore

New York

Miami

The #1 Global Audience Buying Company

Xaxis uses data and technology to help advertisers reach and better understand audiences

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Deliver the right message to the right user

Reduced Waste and Better ROI

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Xaxis

More than 500 engineersto develop

technology

Case

9

Indkøbsflow på bureauerne

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Advertiser

AGENCY

TD

XAXIS

I/O

Publishers Audiences

Indkøbsflow: 1. 2. & 3. party data

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Generelle udfordringer I markedet

• Internationalt– Stigende potentiale for internationale sites

– Billlig trafik

– En udfordring for lokalmarkedet

• Nationalt– Prisdannelsen

– For mange fordyrende led

– Kommer ikke annoncørerne til gode

Fremtiden for Data og Agency Trading Desk

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Thanks!

Henrik.lowe@xaxis.com