Social Media-Explore MN Tourism Conference
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- 1. The Basics of Social Marketing
2011 Explore Minnesota Tourism Conference
- 2. Just trying it out
- 3. No, you cant make me
- 4. Agenda
Understanding social media
How to interact
Social Channels
Setting a strategy
Time saving tools
Questions/Answers
- 5. 40 Years Ago We Were Pretty Restricted To The Media We Could
Consume
+
+
- 6. Today We Have Thousands of Different Media At Our
Disposal
- 7.
- 8. Its not so much
about TECHNOLOGY
- 9. Social media is about PEOPLE
- 10. Broadcast Media versus Social Media
VS
- 11. You Already Have the Skills
You Just Do It Offline
Meeting people
Building relationships
Asking questions
Answering questions
Building trust
Building a reputation
- 12. Dont be this guy
- 13. What to Talk About
70-20-10 Rule
70% Share resources
20% Collaborations
10% Me
10%
- 14. LinkedIn is the Office
Facebook is the Barbeque
Twitter is the Conference
- 15. GOLDEN RULE: Dont post anything you wouldnt want your mom
to read in the newspaper
- 16. Dont Be Afraid to Fail
Dont be afraid to fail
- 17. Why Is Social Media Important
76% of consumers don't believe that companies tell the truth in
advertisements (Yankelowich)
89% trust the recommendations of other consumers in the travel
industry (Forrester Research/Intelliseek)
52% don't trust the website that sells the travel (Benchmark
group)
Facebook fans are 41% more likely than non-fans to recommend a
product they are a fan of to their friends (Syncapse)
- 18.
- 19. 596,371,760 Users
Credits: Amodiovalerio Verde
- 20.
- 21. Personal Profile
Facebook Group
Business Page
Friends
Members
Fans
- 22.
- 23.
- 24. Best Practices
- Make fans feel special (rewards, coupons, inside scoop)
- 25. Elicit compelling conversations
- 26. Utilize tabs for creating applications
- 27. Integrate with other channels
- 28. Pay attention to your statistics
- 29. Use outside media to promote page