Social Media Marketing: Paid v. Organic

Social Media Marketing: Paid v Organic

@skipedia

@skipedia

Size isn’t everything…

@skipedia

• Size gives a degree of credibility

• Allows you to benchmark competitors

• Opportunity to increase your (free) organic Reach

…there are some upsides

@skipedia

…but organic reach has collapsed

@skipedia

@skipedia

What is your Organic Reach?

@skipedia

What about Twitter?

@skipedia

Good content has greater reach…

@skipedia

…but Twitter Analytics reveals all

@skipedia

Paid posts can be more effective…

@skipedia

Paid Social delivers positive ROI

Source: KRDS

@skipedia

Paid Social delivers positive ROI

Source: Convertro/AOL

@skipedia

…with the right copy

@skipedia

…and precise targeting

@skipedia

…including location, age & interests

@skipedia

Twitter offers similar functionality…

@skipedia

…and you can target other users’ fans

‘Social Media Marketing: Paid v Organic’

Presented by Iain MartinSkipedia Travel Marketing

May 2015

So experiment and find out for yourself…