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In this Razorfish presention to the IAB, Joseph Crump explains the three forces shaping the digital industry in Latin America: The rise of Classe C, the strange power of the telenovela, and the "old media" stranglehold. Crump explains the five "mutations" that need to occur in Latin America in order for the region to achieve its rightful place as a digital leader.
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R E S E A R C H
Franklin Barbosa
D E S I G N
Andrew Bouchie
C O N T R I B U T O R S
Luiz Pimentel, Fernando Gomes, Thomas Rakos, Fernando Madeira, Jose Martinez
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