Toyota manila bay corporation

Toyota

Manila Bay

CorporationSales Promotion Plan

Company Background

• Established on August 6, 1999 as an affiliate of the Metro bank Group. With the market growing steadily over the years, two branches were rolled out – with Toyota Dasmariñas Cavite (TDM) starting operations in October 2003, followed by Toyota Abad Santos (TAS) in January 2011.

• “The Dealer of Choice”

• In June 2012, the Metrobank Group and Mitsui & Co., Ltd. agreed to enhance their strategic partnership, with Mitsui acquiring 40% ownership of TMBC, TDM, and TAS.

Product Brief

Passenger Vehicles

4X4 Vehicles

Commercial Vehicles

Commercial Vehicles

Hybrid Vehicle

SALES PROMOTIONAL TOOLS

Digital Marketing

Trade Contest

Product and Service

Demonstration

Trading Stamps

Promotional Stickers

Event Marketing

Loyalty Program

SALES PROMOTIONAL

CAMPAIGNS

TOYOTA: The BIG Event!

#MyToyotaMyExperience

That’s my SALESMAN!

TOYOTA Stick with Me!

TOYOTA STAMPede!

TOYOTA Rewards

IMPLEMENTATION WITH

BUDGET

BUDGET SUMMARY

ACTIVITIESSP CAMPAIGN

BUDGET

ADVERTISING

BUDGET

TOYOTA: THE BIG EVENT! P40, 000 Boost Post: P5, 000

Posters: 10, 000

#MyToyotaMyExperience 10, 000 Boost Post: 5, 000

THAT’S MY SALESMAN!5, 000 Posters & Certificates: 5, 000

TOYOTA Stick with Me!Sticker ads: 20, 000

TOYOTA STAMPede! 42, 250 Posters: 2, 250

TOYOTA REWARDS 2, 250 Posters: 2, 250

TOTAL: P100, 000 P50, 000