Wego Indonesia media launch presentation

PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder GRAHAM HILLS, GM Indonesia

MEDIABRIEFING

PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder

WHAT IS WEGO?

Wego: 3 Paths that Make Leads “Ready To Buy”EVOLUTION OF ONLINE TRAVEL IN SOUTH EAST ASIA

2003 2012

Online research and offline for booking.

2004 2005

Wego founded-Offering live inventory forcomparison shopping across multiple sites.

.

Now 50 million internet users

42 million Facebook user5 million Twitter users

3 million Blackberry usersin Indonesia

2008

Sources: Penn Olsen, BBC Indonesia Country Profile, Internet World Stats and Socialbakers, Markplus #WegoGlobal@wego

Wego: 3 Paths that Make Leads “Ready To Buy”THE PROBLEM

#WegoGlobal@wego

Wego: 3 Paths that Make Leads “Ready To Buy”THE SOLUTION: WEGO

v

#WegoGlobal@wego

Wego: 3 Paths that Make Leads “Ready To Buy”WEGO GIVES USERS THE TOOLS TO MAKE COMPLEX DECISIONS QUICKLY & EFFORTLESSLY

• Paralyzed by choice: 350,000 hotels.

• Hotel distribution is extremely fragmented 60% of hotels in Asia Pacific are unaffiliated.

• Neutral platform on which to compare accommodation options.

• Advanced filtering options.

• Discovery – Brands you know and brands you don’t. 

Location

Amenities

Accommodation Type

Chains & Brands

Offers

350,000 Accommodation Options

The perfect choice

Star Rating

Hotel Reviews

Prices

#WegoGlobal@wego

Founded in 2005by former executives from InterContinental Hotels Group, Yahoo!, Priceline and ZUJI

Over 150 travel providers have signed commercial agreements with us.

• Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….• Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….

• Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….

BACKGROUND

Tiger global management & News Digital Media, a division of News Corp, are investors. #WegoGlob

al@wego

Wego: 3 Paths that Make Leads “Ready To Buy”WEGO DISTRIBUTION PARTNERS

#WegoGlobal@wego

PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder

WEGO’S GLOBAL EXPANSION

Wego: 3 Paths that Make Leads “Ready To Buy”GLOBAL EXPANSION: 34 MARKETS, 20 LANGUAGES

#WegoGlobal@wegoID

Wego: 3 Paths that Make Leads “Ready To Buy”LOCALISATION

• Language

• Currency

• Local airlines

• Local travel agents

• Local hotel chains

• Sorting search results by local relevancy

• Featuring destinations that are popular in each country

#WegoGlobal@wegoID

PRESENTED BY / GRAHAM HILLS, GM Indonesia

NEW DESIGN &NEW FEATURES

SAVE TIME: Search 150+ sites concurrently

PAY LESS: DateWise™ Fare Finder

• Calendar search tool

• Flexible dates

• Top destinations

• One way and return

• Mix and match carriers

• Huge potential savings

Source: Jakarta to Bali

NEW FEATURE: HOTELS SORTED BY LOCAL POPULARITY

NEW FEATURE: FLIGHT SCHEDULES

PRESENTED BY / GRAHAM HILLS, GM Indonesia

INDONESIA

Wego: 3 Paths that Make Leads “Ready To Buy”WEGO INDONESIA VISITS, 2008 - 2011

Source:

Traffic is growing at 177% year on year, tracking the low cost carriers and expanding domestic tourism network.

#WegoGlobal@wegoID

WEGO USERS ACROSS THE ARCHIPELAGO

54%14%

11%

5%5%3%3%2%

2%2%

Jakarta Other

Surabaya Bandung

Medan Semarang

Yogyakarta Denpasar

Tangerang Makassar

Source: Wegonomics #WegoGlobal@wegoID

Wego: 3 Paths that Make Leads “Ready To Buy”WEGO INDONESIA USERS, PROFILING

Source:

•Half live in Jakarta, while another 41% are in large cities

•71% are married

•32% aged 25-34 and 26% aged 35-44

•92% are graduate or above in education

•55% are professional or managerial level

•56% access the web from home, 39% at the office and 64% on a mobile device

7%

17%

20%

13%

12%

18%

12%Free Spender

Sales Person

Mavens

Connector

Health Conscious

Early Adopter

Fashion Conscious

#WegoGlobal@wego

WEGO SEARCHES BY INDONESIANS, 2010 & 2011

Flight searches by Indonesians for international destinations on Wego are doubling year-on-year: Singapore 148%, Thailand 254%, Hong Kong 228%, China 196%, Australia 156%, Japan 162%, USA 220%, South Korea 286%, Netherlands 223%, UK 209%.

Sing

apor

e

Mal

aysia

Thai

land

Hong

Kong

China

Austra

lia

Japa

nUSA

Sout

h Ko

rea

Nethe

rland

sUK

2010 2011

Source: Wegonomics #WegoGlobal@wegoID

Wego: 3 Paths that Make Leads “Ready To Buy”TOP 20 WEGO INTERNATIONAL FLIGHT SEARCHES

1. Singapore2. Malaysia3. Thailand4. Hong Kong5. China6. Australia7. Japan8. United States9. South Korea10. Netherlands11. United

Kingdom12. Germany13. Vietnam14. France15. Saudi Arabia16. Philippines17. Macao18. Taiwan19. India20. Canada

• Global Low Cost scheduled capacity increased 18% year-on-year, accounting now for 26% of air capacity. A quarter of Asia Pacific volume. Budget carriers now serve over 150 destinations in this region.

#WegoGlobal@wegoID

Sources: OAG and Asian Travel Monitor

TOP 10 INTERNATIONAL FLIGHT CLICKS

Over 180% growth in flight clicks year-on-year.Clicks = purchase intent.

Source: Wegonomics

2009 2010 2011

Lufthansa

KLM

China Southern Airlines

Emirates

Garuda Indonesia

Valuair/Jetstar Asia

Lion Air

Malaysia Airlines

Tiger Airways

Air Asia

#WegoGlobal@wegoID

Wego Searches by Indonesians, 2010 and 2011

Jaka

rta

Denpa

sar B

ali

Sura

baya

Med

an

Yogy

akar

ta

Mak

assa

r (Uju

ng P

anda

ng)

Pada

ng

Batam

Balikp

apan

Sem

aran

g

Peka

nbar

u

Palem

bang

Pont

iana

k

Man

ado

Banjarm

asin

2010 2011

Searches to Jakarta up 850% and Surabaya up 740% year-on-year.

Bali up 366%, but Padang 779%, Balikpapan 730% and Banjarmasin 739%.

Source: Wegonomics

2009 2010 2011

Malaysia Airlines Tiger Airways

Valuair Mandala Airlines

Merpati Nusantara Airlines Indonesia AirAsia

Sriwijaya Air Garuda Indonesia

Batavia Air Lion Air

Over 400% growth in flight clicks year-on-year.Clicks = purchase intent.

Source: Wegonomics

TOP 10 DOMESTIC FLIGHT CLICKS

#WegoGlobal@wegoID

Wego: 3 Paths that Make Leads “Ready To Buy”MOST POPULAR DESTINATIONS

INDONESIA SINGAPORE AUSTRALIA CHINA INDIA JAPANSOUTH KOREA

MALAYSIA

Singapore Bangkok Singapore Singapore Singapore Singapore Singapore Singapore

Bangkok Hong Kong Bali Bangkok Bangkok Jakarta Jakarta Bangkok

Kuala Lumpur Taipei Bangkok Hong Kong Kuala Lumpur Manila Bangkok Taipei

Hong Kong Bali London Bali Dubai Bangkok Bali Hong Kong

Seoul Jakarta Los Angeles Kuala Lumpur Bali Bali Hong Kong London

Tokyo Kuala Lumpur Kuala Lumpur Jakarta London Hong Kong Manila Jakarta

Amsterdam Phuket Phuket Phuket Hong Kong Kuala Lumpur Kuala Lumpur Bali

Phuket Shanghai Hong Kong Manila Phuket Sydney Phuket Chennai

Sydney Tokyo Manila Taipei Manila Seoul Tokyo Bandung

Penang Seoul Ho Chi Minh Sydney Auckland Taipei Taipei Melbourne

Source: Top 10 searches by destination from the top 10 regional Wego sites. #WegoGlob

al@wegoID

PRESENTED BY / Graham Hills GM Indonesia

LIVE DEMO

EMAIL: graham@wego.com MOB ID: (+62) 812 8689 0675Twitter: @grahamhillsFB: facebook.com/wego.indonesia