Wild About Travel Press Kit February 2013

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PRESS KIT

Hi, I am Simon

Passionate traveler

Social Media Enthusiast

Strong PR background

Always ready to explore another piece of world, discover new places, encounter different

people and cultures, and share my experiences and emotions

Who am I?

So... What is Wild About Travel?

The mirror of a great passion

The willingness to go beyond simple ‘visiting’.

Telling stories about experiences

and emotions.Searching for what makes a

place unique.

Writing and sharing about the things I like: adventure, the outdoors and wilderness,

as well as art and culture.

Recent launch of the new Wild About Travel Monthly

Newsletter

Wild About Travel readers

are from...USA 33%

UK 12%Canada 5%

Italy 4% Germany 3%

India 3%Japan 2%

Source: Google Analytics

According to Alexa, wild-about-travel.com is visited more

frequently by females, age range 35-44, no

children, college educated and browsing from home.

Twitter: 9,300+ Followers

Facebook: 3,700+ Friends (Simon Falvo), 1,660+ Fans

(Wild About Travel page)

Instagram: 900+ Followers

Pinterest: 780+ Followers

StumbleUpon: 850+ Connections

Data as of February 2013

Social Network

There’s nothing like passion and a good network to successfully

promote a destination and a special travel experience.

Blog Trips attended include:St Albans (UK), November 2010

Tuscany (Italy), March 2011Glasgow (UK), April 2011

Antequera (Spain), June 2011 Brighton (UK), January 2012 Dolomites (I), March

2012 Umbria (I), April 2012

Costa Brava (E), May 2012 Seiser Alm (I), August 2012

Molise (I) Sept. 2012Flanders (B), Sept. 2012

Costa Brava (E), Sept. 2012

Sponsored Personal Trips:

New Zealand, 2012-2013

The potential of Blog/Press Trips

Contribution ranges from real-time exposure through the

main social networks, articles and photos promoted

through a large number of platforms.

Promotion before, during and after the trip

Strong focus on engagement

Post trip measurement (articles page views,

interactions, twitter reach, etc.)

Wide-spread, Measurable

Exposure

Contributor of VisitBritain with a pool of UK and international

travel bloggers.

Featured on other blogs and printed publications, among

which:IMQ Notizie

Velvet EscapeIsabelles Travel

Cumi&CikiTraveldudes

Hike Bike Travel

Besides Wild About Travel

Trainer in Social Media Marketing and Digital

Communication

Keynote Speaker at TBE12 in Genova (October 2012)

Panel Speaker at BTO2011(Florence) and

BIT2012 (Milan)

Social Media and Speaking Engagements

• Panorama (The main Italian News Magazine): In Viaggio coi Blogger, Oct. 2012

• Vanity Fair.it: Come diventare blogger di successo, Oct. 2012

• RAINews24 (TV): Interview on Travel Blogging/TBE12, Oct. 2012

• Wired.it: I migliori blg di viaggio, Oct. 2012

• Il Secolo XIX (Local Newspaper in the Liguria Region): TV Interview, Oct. 2012

In the News

Media and PRI am available for:

+ Blog/Press Trips and social media engagement.

+ Products Reviews, according to the editorial guidelines.

+ Commissioning of Travel Articles (English and Italian).

+ Collaboration with PR agencies, Tourism

Boards, Holiday resorts for the promotion of selected

destinations or travel experiences.

+ Sponsored Articles, according to editorial guidelines.

Consultancy

I am available for: + Public Speaking related to

Blogging, Social Media Marketing and Digital Communication in the

Travel Industry

+ Strategic consultancy for Digital Media Campaigns

+ Seminars and Training in Digital Communication and

Social Media Marketing

Thank you! I look forward to getting in touch