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A BEGINNERSGUIDE TO
STARTING AN ARTCOLLECTION
A R T C O L L E C T I N G
B Y E T I E N N E K I S S - B O R L A S EWWW.ETIENNEKISS-BORLASE.CH
It’s easy to get caught up in a high-pricedpassion piece and blow your budget
before you’ve even gotten started. Decidefrom the beginning how much you’re
prepared to spend and how many piecesyou would ideally like to have. Make sureto factor in figure costs into your budget
such as framing, maintenance, andinsurance. You’d be surprised how much
that can add to your total cost.
E S T A B L I S H A R E A L I S T I CB U D G E T F R O M T H E G E T - G O .
WWW.ETIENNEKISS-BORLASE.CH
Once you find a peace that speaks to you,make sure it fits within your long term
collection goals. Each piece should have ameaningful place in the overall purposeof your collection. What you buy todayshould be enjoyed for years to come. Itshouldn’t be looked at as a short-termprofit unless you’ve found an up and
coming talent before you believe they’reabout to hit it big. This can be a fun and
lucrative exception.
T H I N K L O N G T E R M .
WWW.ETIENNEKISS-BORLASE.CH
Part of being a beginner is learning the ropes.There’s no better way to begin understanding
the art world and start forming opinions aboutwhat you would like in your collection than byseeing as much art as possible. The more you
see, the better you’ll understand what’s outthere, what it costs, and most importantly,
what you like. Find out where your localgalleries and museums are. Subscribe to anonline art publication or magazine. Attend a
few art fairs. These are all great places to start.
S E E A S M U C H A R T A SP O S S I B L E .
WWW.ETIENNEKISS-BORLASE.CH
Waiting to buy your first piece can feellike waiting to open presents on
Christmas morning. It’s an exciting andengaging process, but don’t buy the firstpretty thing that comes along. Wait for a
piece that you truly love and want tospend years admiring.
D O N ’ T R U S H .
WWW.ETIENNEKISS-BORLASE.CH
Are you buying a new piece for saledirectly by the living artist or are you
buying it from a collector at an auctionhouse or gallery? Make sure you
understand the fees involved in thetransaction. Galleries usually take theirfee from the seller, but auction houses
can charge an additional 20 - 25 percentbuyer’s premium.
M A K E S U R E Y O U U N D E R S T A N DT H E B U Y I N G P R O C E S S .
WWW.ETIENNEKISS-BORLASE.CH
Before you agree to buy, make sure youlearn as much about your potentialpiece and it’s creator. The gallery or
auction house can likely fill you in onmany of the details, but don’t shy awayfrom doing your own research back athome. You may also want to consult aprofessional advisor who can estimate
the long-term value of the piece.
D O Y O U R R E S E A R C H .
WWW.ETIENNEKISS-BORLASE.CH
If you aren’t sure what a fair price is, chancesare you’ll get a better idea by looking at the
selling price of comparable works by the sameartist. You can obtain this information from
the auction house or gallery or from the onlineauction records of Christie’s, Sotheby’s or
Phillips. Another great tip: you can sometimesfind more reasonably priced art at charity
auctions and studio tours.
C O M P A R E T H E P R I C E T OS I M I L A R W O R K S .
WWW.ETIENNEKISS-BORLASE.CH
Art advisors make a great living at what they dofor a reason: people need professional
guidance. If you’re unsure or having seriousdoubts about a potential purchase, by all
means meet with an advisor. Not only will theymake sure you’re not making a poor
investment, but they’ll also be able to guide youto similar pieces and artists based on what you
have shown an interest in. They have insiderknowledge that takes years and sometimes
decades to acquire. Take advantage of everyresource you have, and you’ll be sure to sleep
soundly knowing you’ve made the right choice.
D O N ’ T H E S I T A T E T O S E E K AP R O F E S S I O N A L S O P I N I O N .
WWW.ETIENNEKISS-BORLASE.CH