BY AKBAR MIAH

Andrew Goodwin’s Theory

5 key aspects to a music Video

Goodwin states that there are 5 key aspects to a music video.1. Narrative and performance of the song2. Start Image- Protagonist; many camera

shots of him/her. They are the focal point of the music video.

3. Relationship between the song and Visuals4. Technical aspect of a music video5. Seeing what the lyrics mean in your head

Goodwin believes that it is very important for the artist to be involved in a music video by performing as the singer or main character.

This helps the song to be more realistic and also gives a special connection between the audience and artist. A good example is the song Bleeding in Love by Leona Lewis.

This is when she was the narrator which made the music video seem much more realistic.

Narrative and performance of the song

Star Image

Goodwin refers to the start image as a very important aspect of a music video and it helps to make it much more appealing to the audiences while its also a chance for portraying to the audience.

The artist is always very unique as he/she is presented e.g. the costume, moves and appearance.

Relation between visuals and music

Three ways visuals are used to promote a song…IllustrateDisjuctureAmplify

Technical aspect of a music video

Goodwin's states that the technical aspect helps to the music video together through the use of Mise-en-Scene, special effects, sound and editing.

Lightening and color helps to set the mood for the music video and create a dramatic effect and spring some life into the audience.

Mise-en-scene is also very vital as it can help the artist gain authenticity and also make his video seem professional; also make it suitable to the genre.

Beats of the song are also very helpful as they can help to create effective cuts that go with the rhythm of the song to make the music video much more entertaining.

Though through beat

The 1st step of this process is to analyze the music structure and understand the chorus and verses.

Second step is that the voice of the artist would be very unique compared to the others and will be very relatable to the star image or singer.

Third step is that the artist would be trying to tell a story within his/her song. It can make the artist seem like a story teller.