AUDIENCE FEEDBACK //

ANALYSIS

M I LL I C

E N T SH A R R A T T

I asked 20 participants to fill out my questionnaire. After collecting the results I have

analysed the results and produced stats using visual

diagrams

QUESTION 1- HOW OLD ARE YOU?

AGE

under 1825-3535-4545+

QUESTION 1 – ANALYSIS As my results show , the majority of my target audience are

45+. I will be producing my music video to appeal to the majority of my target audience. However the other larger proportion of my audience are under 18. This suggests that fans of The Doors may be under 18 and will enjoy other music related to the genre of The Doors.

There for when I am going conduct my focus group I will be using audiences of different age groups. This will enable me to understand the nature of my target audience, whilst also discovering my target audiences opinions and interests.

After analysing the stats, it is obvious that I am appealing to a wide target audience, who may be interested in the same genre of music .

WHAT IS YOUR GENDER?

GENDER

MALEFEMALETRANS

QUESTION 2 - GENDERDue to the feedback received it is clear that my target

audiences are mixed, however mostly male populated. From the evidence of the diagram, it is clear that my target audience genre is mostly a mixed genre. Therefor when conducted focus groups I will be using a mixture of men and women.

QUESTION 3 – WHAT FEATURES/CONVENTIONS DO YOU EXPECT TO SEE IN A ROCK MUSIC VIDEO? From my findings, my target audience said that they liked to

see social realism subjects as a typical convention of music videos. Some suggested that they would like to see a ‘controversial story line. However others suggested typical conventions such as, ‘boys with greasy hair’, ‘dark room indoors’, ‘live performance’, ‘crazy guitars’ and ‘lip syncing performance pieces’.

Taking into account this feedback, I have decided that I am going to try to incorporate performance pieces into my music video, along with my own controversial subject.

QUESTION 4 – WHAT ARE YOUR FAVOURITE BANDS/ARTISTS AT THE MOMENT?The majority of participants presented the following as their favourite

artists:Alabama shakesJoy Division Jamie TThe Wombats Metallica AC DC Nirvana The Rolling Stones The Who Everything Everything

From the results I have picked out the top 10 bands that reoccurred through out the feedback of my questionnaires. It is evident that the majority of the bands listened to are of an Indie/Rock genre.

WHAT TYPE OF CONVENTIONS DO YOU PREFER?

performancenarrativeboth

QUESTION 5 – WHAT TYPE OF MUSIC VIDEOS APPEAL TO YOU THE MOST?50% of feedback prefer music videos to be both narrative and

performance. Suggesting that this is the preferred opinion of my target audience, when planning my music video I will take into consideration the opinions of my target audience, for my music video to appeal to my target audience.

Other participants preferred narrative style music videos, as I have already gathered from the results of question 3, that my target audience would prefer to see a music video with a deeper meaning, that relates to todays society. As I Would like to base my music video on outcasts in society this follows the opinion of my target audience, suggesting that the concept of my music video will be successful and appeal to the viewers.

HOW DO YOU ACCESS MUSIC VIDEOS?

smartphonetelevision programmestabletother

More than 50% of my target audience use their smart phones to access music videos.

Modernisation of the digital media industry has changed the way audiences are now accessing music videos

Television programmes such as MTV maybe be becoming less popular

HOW OFTEN DO YOU WATCH MUSIC VIDEOS?

ev-ery-dayoftenrarelynever