•The simplicity of the poster makes it more appealing and catches the readers eye, the dark background also helps contrast against the white of the symbol.

•The bands name is in bold to connote the importance of their name as they are the main point of interest in sales. They are promoting their new album.

•Specific information such as alternative ways to purchase the album and tour dates that the reader may find useful. In a way it compensates for the simplicity that the poster serves.

•Black is the predominant colour of the poster to perhaps connote the bands genre of music (metal/ hardcore). They use every single detail to promote the band.

•Teenagers often have a psychological need to wear black during the stage of transition from the innocence of childhood to the sophistication of adulthood; It signifies the ending of one part of their life and the beginning of another, allowing them to hide from the world while they discover their own unique identity. which is why perhaps the poster and genre of music may appeal to them more.

•The symbol of the bands new album is perhaps the main attraction on the poster; the umbrella symbolises the bands new album and is the main feature on the poster because its been well acknowledged and known amongst fans of ‘Bring me the Horizon’ through the bands self promotion via social media.

•Second to mentioning the release of a new album, the concern for the poster is to portray the date of the release and as we can see in bold writing that the album is out now encouraging the reader to purchase it.

•This is simply the deluxe version of the ‘That’s The Spirit’ from Bring Me The Horizon which offers exclusive merchandise such as a poster of the band, a keychain, beanie hat and stickers designed to attract the reader into buying this version.

•Like the previous poster, the predominant colour in this is black which again attracts the eyes of teenage fans as it connotes to their genre of music and relative to the bands image of hardcore metal.

•The umbrella symbol is being thrown around all over the poster as they are trying to make the symbol well known in representing the band so there is no need for their name to be mentioned as fans would know its them from the symbol.

Common conventions in music album advertisement posters

• All font is bold and capitalised and the colours of the text usually contrast to the background so they stand out.

• A release date for the album is given if not out already along with record labels and stores where the reader can buy from.

• Taken up most of the poster is usually the artist/band or an iconic symbol to represent them.

• The name of the artist or band is usually on the top of the album with its details being at the bottom.