Analysing Real Media Texts

Chase and StatusWhat is included on the digipak and Advertisement?

• Color Scheme – Black and yellow.• Record Company logos- Mercury records, ram

records.• Barcode• One font which is used throughout the digipak and

the advertisement. Font is in yellow sticking with the color scheme.

• Main image on front of digipak is not of the band or artist but of a dog. It is typical for artist in this genre not to appear on their digipaks.

• Tour dates• A4 advertisement • Band’s website• At the bottom of the advertisement there is a

different album cover used from that on the digipak. The main digipak image of the bulldog is used here as a background for the advertisement. The dog is used as synergy as it appears in both album covers and on the main advertisement.