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Communication and promotion of cultural projects
Anastasia Nurzhynska
One of the criteria for evaluating Creative Europe projects is a project’s approach tocommunication, promotion and dissemination of information about the project’s activities and results.
Evaluation of your project’s communication component
1. Developing a communication strategy
2. Description of the process for dissemination of information about the project’s activities and results
3. Sufficient time and resources for communication
Evaluation of the communication component of your project
4. Spreading knowledge in your sector and beyond
5. Circulating information about the EU’s support
6. Availability of information at local/regional/national/international levels
Information – what is going outCommunication – what is going through
Defining the
problem
Goal and Objectives
Audience
Channels
Message
Testing
Communication plan
Evaluation of
effectiveness
The components of a communication strategy
Those who do not use the Internet Internet users
TV 54% 33%Outdoor advertising 27% 24%Radio 12% 10%Newspapers 7% 5%
Know your audience
Join a trend or create your own trend
Find the best practiceshttp://www.theguardian.com/culture-professionals-network/communications
Information on Creative Europe in Ukrainianwww.culturepartnership.eu/ua/publishing/creative-europe
Find partners1. Join a professional network 2. Attend international events3. Follow Creative Europe participants4. Add information about yourself to existing databaseshttp://www.creativeeuropeuk.eu/find-partner5. Turn your attention to online resourceshttps://m.youtube.com/watch?v=xykGtA1nD0w https://www.linkedin.com/groups/5179084/profilehttp://culture360.asef.org/category/organisations/ http://on-the-move.org
Contact [email protected]
Visit our website www.culturepartnership.eu
Follow our newswww.facebook.com/culturepartnership