Upload
tiffany-holmes
View
89
Download
0
Tags:
Embed Size (px)
Citation preview
ENGAGING NEW AUDIENCES:
POP-UP
@CompassPresents
• Twitter tag
• From a study of 1,540 participants:
• “Participants remembered on average 4 slides from a 20-slide powerpoint”
• “A common characteristic of the four remembered slides is that they contained negative information… negative information is more memorable in the sense that people tend to remember more details”
-Dr. Carmen Simon
Multi -arts
From traditional venues to no Infrastructure (inc. Festivals)
• Compass tent image
Nomadic Freedom
POP-UP
Physical Dimension Element of Unexpected (Venue etc)
Physical Dimension Digital set rendering
The Caligari Experience: Case Study Expanded Cinema (more in a mo)
Eclectic interests No Standard Young Person Dormant Film-lovers?
Diversity of Collaboration
=Diversity ofAudience
GUIDING PRINCIPLES
FOR POP-UP
Be imaginative Look for unexpected connections
Look for elements/themes that can be explored thorugh diverse media
Cultural tides
Vintage Resurgence Holstenwall, Caligari
Vintage Resurgence Holstenwall, Caligari
Focus on the collaborators Everything else follows
Start small Word of Mouth
Artistic marketing Grafitti Mural Mini-Cabinets
Power of USP in Pop-up …. to attract sponsorship
Dream big! Present solutions (eg. Caligari rigging)
Borrowed projectors
Pick ONE unifying or leading element
Have fun!
• www.compasspresents.com
• Chat at lunch or [email protected]
• The Caligari Experience Touring 2016