93

Creative Force Presentation ENG

Embed Size (px)

Citation preview

Page 1: Creative Force Presentation ENG
Page 2: Creative Force Presentation ENG

2

GROUP OF COMPANIES

CREATIVE FORCE URBAN

POWER OF CREATION

ВEWELL

CREATIVE FORCE BTL & EVENT MARKETING

Page 3: Creative Force Presentation ENG

3

CREATIVE FORCE - a business force for creating massive, necessary and kind projects.

We go and to and with the biggest brands, creating and promoting their image in the country and over the world. We bring joy and happiness, new experiences and feelings to people.

CREATIVE FORCE - a home for the best 50 employees. Our power force - creative department and strategists, who com up with unbelievable ideas, reliable and experienced management, well co-ordinated back-office staff.

Our all: strategic thinking and tend-hunting, achievements in industry, complete understanding of the client and easy communication, open price policy, high quality service.

We work 24/7.

DESIGN AUDIO + VIDEO PRODUCTION POSM PRODUCTION OF DECORATIONS CATERING

PROMOTION PR

GR EVENTS

URBAN

SPORT MARKETING

SOCIAL AND CULTURAL PROJECTS MICE IN-STORE

AREA MANAGEMENTBTL

Page 4: Creative Force Presentation ENG

4

Territorial Marketing: complex service for the regions, development of territories, design of public spaces and organization of urban and socio-cultural events.

Venue management. Management of the Congress centre Technopolis Moscow, the organization of business events, search and development of new sites.

Integrated solutions in the field of sports marketing : activation of rights, development of marketing strategies.

Organization of different kids of events: from private events to All-Russian BTL-tours. Development of integrated campaigns for brand promotion.

CREATIVE FORCE URBAN

POWER OF CREATION

ВEWELL

CREATIVE FORCE BTL & EVENT MARKETING

Page 5: Creative Force Presentation ENG

5

STRUCTURE

PR & COMMUNICATIONS

CREATIVE DEPARTMENT

FINANCIAL AND LEGAL SERVICE

CLIENT SERVICE

DESIGN STUDIO

PRODUCTION

VIDEO + AUDIO

CREATIVE FORCE URBAN

POWER OF CREATION

CREATIVE FORCE BTL & EVENT MARKETING

ВEWELL

Page 6: Creative Force Presentation ENG

6

More than

on the market

00More than

1 5170

events in

cities in Russia and over the world

0companies and state organizations, who

have trust in us.

More than

20of test-drives

800 000More than

km

10 years

visited events organized by CREATIVE FORCE

000people

More than

6 000

Page 7: Creative Force Presentation ENG

7

Moscow

PROJECT MAP OF CREATIVE FORCE: RUSSIA More than 150 cities

Murmansk

Saint-Petersburg

PetrozavodskArkhangelsk

Tver’Vladimir

Velikiye Novgorod

TulaKalugaBryansk

Belgorod Ryazan’Lipitsk

Nizhniy Novgorod

Yaroslavl’Ivanovo

Ulyanovsk regionТольятти Sterlitamak

Kazan’

Orenburg

VolgogradKrasnodarNovorossiysk

Sochi Mineral Waters

Grozny

Stavropol

Tambov

Saratov

Samara

VologdaSaransk Syktyvkar

Perm’Ijevsk

Naberezhnye Chelny

EkaterinburgNefteyugansk

SurgutOmskTumenChelyabinsk

Magnitogorsk

Novokuznetsk

Novosibirsk

TomskKemerovo

KrasnoyarskIrkutsk

Kaliningrad

Rostov-on-Don

Page 8: Creative Force Presentation ENG

8

Dubai

ParisTokio

Silverstone

Spa-FrankorshampLe-Mann Nurburgring

Mexico

Shanghai

Bahrein

Texas

PROJECT MAP OF CREATIVE FORCE: THE WORLD 9 COUNTRIES

Page 9: Creative Force Presentation ENG

CREATIVE FORCE BTL & EVENT MARKETING

Page 10: Creative Force Presentation ENG

Creative Force — communications Agency that unites professionals of event management, advertising, PR and production. The main directions of our activity is the organization of large-scale events, national and international BTL-projects, as well as supporting the

PR and digital activation.

C R E AT I V E F O R C E B T L &

E V E N T M A R K E T I N G

Page 11: Creative Force Presentation ENG

PORTFOLIO CAR BRANDS

Page 12: Creative Force Presentation ENG

NISSAN X-TOUR, 2014-2015, 2016

12

A unique event that combines large-scale off-road test drive of NISSAN cars and competitions in snowboarding and Alpine skiing in different disciplines.

The tour was dedicated to the release of the new NISSAN X-Trail 2015 and has covered 6 cities (Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, Russia, Sheregesh, Krasnoyarsk), as well as Sochi. Here the final of the event took part.

TEST-DRIVE

56 000 guests in 2014-2015

8 cities in 2016

80 000 guests in 2016

7 000 tests-drives in 2016

Page 13: Creative Force Presentation ENG

NISSAN X-TOUR, 2016

13

TEST-DRIVE

Page 14: Creative Force Presentation ENG

14

Champions League Nissan - the biggest football competition between the cities of Russia. Guests participated in activities and scored in 4 categories: highest number of test drives, high heads, the loudest voices of the fans, the record in chasing the ball. The tour included a program for children and adolescents to identify regional sporting talent "Academy of football NISSAN".

7 cities

70 000 guests

CHAMPIONS LEAGUE, 2015

20 000 profiles

BTL-TOUR

Page 15: Creative Force Presentation ENG

15

All-Russian DATSUN contest included:

• Showing cars in malls. • A large-scale picnic in the main

squares of Russian cities with activities in the open air, fair food, urban test drive of the model range.

• A big show program on stage

86 000 guests

11 cities

DATSUN LOOKS FOR TALENTS, 2015 BTL-TOUR

Page 16: Creative Force Presentation ENG

«DATSUN CARGO!», 2016

16

Summer 2016 - is the time for the biggest DATSUN tour in the European part of Russia. During this tour gigantic containers on wheels DATSUN were launched, they brought to the citizens of small cities pop up stages for family bonding and technological entertainment.

The uniqueness of the project - mass coverage of small cities of our country and motivation for the people to visit the regional DATSUN dealer centers.

BTL-TOUR

72 events

65 cities

65 cities

Page 17: Creative Force Presentation ENG

17

Organization of festive events and activations in the framework of the partnership of the brand Nissan and the football club "Zenit".

Top events: key matches, Champions triumphal tour through the city and a ceremony of handing over the keys of the vehicles Nissan to the players of the football club "Zenit".

PARTNERSHIPNISSAN-«ZENIT», 2015

Page 18: Creative Force Presentation ENG

18

The activations before the match, during and after it. Exposure of the car models and interactive entertainment for the guests of the event.

NISSAN-«ZENIT», 2016 PARTNERSHIP

Page 19: Creative Force Presentation ENG

19

Тест-драйв всего модельного ряда автомобилей Peugeot по специально подготовленным трассам, имитирующим как городские условия, так и для внедорожников.

Включало насыщенную развлекательную программу на открытом воздухе с различными спортивными активности и интерактивными развлечениями.

Охват: 5 городов (Москва, Санкт-Петербург, Абрау Дюрсо, Казань, Екатеринбург).

A unique campaign has provided an opportunity for all visitors of regional shopping centers to become the protagonists of an exciting movie. The scenery was a DATSUN car, mounted in the mini-pavilion for filming and special effects.

52 000 participants

8 cities

DATSUN «YOUR LIFE - YOUR SCRIPT», 2014 BTL-TOUR

Page 20: Creative Force Presentation ENG

20

Marathon PEUGEOT 408 has reached more than 130 cities and was included in the Book of Wonders of Russia as the longest rally on the territory of our country.

PR-TEST-DRIVEPEUGEOT 408, MARATHON, 2013

30 105 rally km

Page 21: Creative Force Presentation ENG

21

The organization and implementation of federal promotions of Nissan Almera in conjunction with "Autoradio". Within the project announcing promotional activity in the shopping center with the car (regional shopping and entertainment center "Mega" , "Hail" (Voronezh) were organized, and also special promo areas for Nissan were organized in the Central squares of the cities. The final concert performance with the legendary rock group «Mashina Vremeni" was held in St. Petersburg and attracted more than 20,000 people.

300 000 guests

6 cities

NISSAN ALMERA TOUR, 2013 BTL-TOUR

Page 22: Creative Force Presentation ENG

22

Test drive of the entire range of Peugeot vehicles was been held on specially prepared tracks, simulating both urban and offroad conditions.

The tour included a rich entertainment outdoor program with various sports and interactive entertainment.

5 cities

3 500 test-drives

TEST-DRIVEPEUGEOT EMOTION TOUR, 2013

Page 23: Creative Force Presentation ENG

NISSAN FMX TOUR, 2011

23

BTL-TOUR

300 000 guests

6 cities

 A special Nissan zone, integrated into the FMX TOUR ADRENALINE RUSH was devoted to the new NISSAN JUKE exhibition of cars, outdoor activities, promo collection of contacts. Cities: Ekaterinburg, Chelyabinsk, Ufa, Samara, Volgograd. 

23

Page 24: Creative Force Presentation ENG

24

World premiere of the new SUV RENAULT Kaptur. Three events: for journalists, dealers and partners, employees of the company. Full hosting events and staging an inspiring show, choreography and video projection.

RENAULT, 2016 LAUNCH

Page 25: Creative Force Presentation ENG

25

Hosting booths, shows and world premieres at the MIAS show 2014.

MIAS, 2014 AUTO SHOW

Page 26: Creative Force Presentation ENG

26

MIAS, 2014, NISSAN

Hosting stands, development and daily organization of theatrical flash-mob shows, world premieres at MIAS 2014.

AUTO SHOW

Page 27: Creative Force Presentation ENG

27

MIAS, 2014, PEUGEOT

Hosting stands, development and organization of phenomenal acrobatic shows, world premieres at MIAS 2014.

AUTO SHOW

Page 28: Creative Force Presentation ENG

28

MIAS, 2014, RENAULT

Hosting stands, world premieres at MIAS 2014. Theatrical flash mobs organized in collaboration with theater Director Yury Kvyatkovsky.

AUTO SHOW

Page 29: Creative Force Presentation ENG

29

MIAS, 2014 DATSUN

Hosting stand, world premiere at MIAS 2014.

AUTO SHOW

Page 30: Creative Force Presentation ENG

30

Hosting stands and world premieres at MIAS 2012.

MIAS, 2012 AUTO SHOW

Page 31: Creative Force Presentation ENG

TOTAL, 2015

31

Integration of the TOTAL stand with the "KAMAZ" stand within the partnership. The Agency's tasks: production and installation of food stands, branding and organizing the work of the promoters.

A festive evening for the TOTAL partners and meeting with Daniil Kvyat on the eve of the Dealer Conference in Dubai. The design of the space, branding, catering, organizing the promo-personal, evening entertainment and an autograph session with the star of the racing sport.

ACTIVATIONS

Page 32: Creative Force Presentation ENG

32

The organization and carrying out of promo-actions Infiniti Luxury Placement. The exhibition of the car at premium locations in Moscow. Development of interactive installations at the stand. Collecting contacts and organizing records on test drives of the brand.

INFINITI, 2015 EXHIBITION

Page 33: Creative Force Presentation ENG

33

INFINITI MOSCOW CITY RACING ZONE. Recording for test drives at the Bolotnaya square and on Vasilyevsky Spusk in Moscow. INFINITI QX 50 stand in the atrium of TSUM. Recording for the test drive. INFINITI QX 50 stand at the contest "Supermodel-2014" and the "Global Entrepreneurship Congress".

INFINITI, 2014 EXHIBITION

Page 34: Creative Force Presentation ENG

INFINITI, 2016

34

The INFINITI stand in the «AFIMALL City» shopping center, and also in «VEGAS»

EXHIBITION

Page 35: Creative Force Presentation ENG

35

INFINITI stand in the «AFIMOLL City» mall, in «Metropolis», «VEGAS» and «Smolenskiy Passage».

INFINITI, 2014 EXHIBITION

Page 36: Creative Force Presentation ENG

36

The exhibition of the QX 50 bolide in Bauman University at the open doors day during the Engeneering Academy INFINITI project.

INFINITI, 2014 EXHIBITION

Page 37: Creative Force Presentation ENG

37

The opening of the NISSAN dealer center «Avtomir».

NISSAN, 2013 DC OPENING

Page 38: Creative Force Presentation ENG

38

The presentation of the PEUGEOT RCZ in Moscow, WHITE STUDIO Gallery.

PEUGEOT, 2013 LAUNCH

Page 39: Creative Force Presentation ENG

39

Road show Peugeot 408 «A big sedan for a big country». As part of the tour around the Russian cities mobile pavilions were unfolded showing the Peugeot 408 using the technology mapping. Recording on the test drive.

45 000 guests

11 cities

PEUGEOT, 2012 ROAD SHOW

Page 40: Creative Force Presentation ENG

BUSINESS EVENTS, BTL, PR, GR, MICE

Page 41: Creative Force Presentation ENG

41

RENAULT, 2016

The ceremony of the launching of the World Renault Kaptur production at the Moscow plant of Renault , which was visited by Deputy Prime Minister Arkady Dvorkovich .

THE CEREMONY OF THE START OF THE PRODUCTION

Page 42: Creative Force Presentation ENG

42

TOTAL-KAMAZ, 2016

Naberezhnye Chelny , in May 2016 signing of a technical partnership agreement between " KAMAZ-master " and "Total East ."

PRESS-CONFERENCE

Page 43: Creative Force Presentation ENG

43

Activating the brand TOTAL - general partner of the " Car of the Year 2016 " award. Decoration of the welcome- zone and the opening show performance " Racers " .

ACTIVATIONTOTAL, 2016

Page 44: Creative Force Presentation ENG

44

BINBANK, 2015

Jazz evening at the restaurant TURANDOT. This evening included a performance of the ballet troupe, and a concert of aRussian jazz legend Michael Kramer.

SPECIAL EVENTS

Page 45: Creative Force Presentation ENG

45

BINBANK, 2015

Gala dinner for 120 VIP clients at the restaurant "Korushka", St. Petersburg. The Performance of the «Quartet I".

SPECIAL EVENTS

Page 46: Creative Force Presentation ENG

46

BINBANK, 2014

Organization of special events for clients of BINBANK - Surreal night at the Four Seasons hotel during the presentation of the new premium cards B&N Exclusive.

SPECIAL EVENTS

Page 47: Creative Force Presentation ENG

47

О1 GROUP, 2015

Organization of new year events for employees and partners of "O1 Group". The concept is a bootlegging party with an atmosphere of San Francisco of the 20-ies.

SPECIAL EVENTS

Page 48: Creative Force Presentation ENG

48

BINBANK, 2014

Organization of special events for clients of the BINBANK - «School of virtual pilots".

During the event guests were able to try out the BOEING professional flight simulators.

SPECIAL EVENTS

Page 49: Creative Force Presentation ENG

49

PEUGEOT 2011, 2013

Peugeot Russia conference. Venue: conference centre SWISSOTEL Krasnye Holmy

Peugeot Russia conference in mid-2013. Place: AVES-PEUGEOT (Moscow).

Conference of Peugeot Russia in 2011. Place: AVES-PEUGEOT (Moscow).

Organization and holding of the press conference with the new CEO of the DC "AVES-PEUGEOT" (Moscow.)

CONFERENCE

Page 50: Creative Force Presentation ENG

50

«EUROCEMENT GROUP», 2015

Opening of the Sengileevskogo cement plant. Among the high-ranking guests of the ceremony: Minister of industry and trade of Russia Denis Manturov, authorized representative of the Volga Federal district Mikhail Babich, the Governor of the Ulyanovsk region Sergey Morozov, Chairman of the Board of Directors "EUROCEMENT of groups" Philaret Galchev and President of the "EUROCEMENT group" Mikhail Skorokhod.

GRAND OPENING

Page 51: Creative Force Presentation ENG

51

«EUROCEMENT GROUP», 2013

Hosting the stand at the «Partner Day» event: St Petersburg, Samara, Yaroslavl, Kazan, Ryazan, Krasnoyarsk, Vladimir.

Hosting the stand at the Russian National Theatre Festival "Golden Mask». Moscow.

Sochi. Participation in the XIII Investment Forum. Sochi.

Building and hosting a booth at the specialized inter-regional exhibition «Construction". Voronezh.

Hosting a stand at «MosBuild 2013». Moscow.

GRAND OPENING

Page 52: Creative Force Presentation ENG

52

«EUROCEMENT GROUP», 2015

The meeting of top managers of the largest construction companies and journalists in an informal atmosphere.

PRESS BREAKFAST

Page 53: Creative Force Presentation ENG

53

«EUROCEMENT GROUP», 2012

The laying of the first stone of the new plant "Stavropol cementnik», Stavropol territory, Blagorodnoye village.

Opening of the CJSC "Ulyanovskcement" pit. Ulyanovsk region.

The laying of the first stone of the new plant "Zhigulevsk building materials», Samara region, Zhigulevsk.

Production of the corporate film for CJSC "EUROCEMENT Group"

Organization of festive events upon completion of the construction of a new factory in the village. Podgorensky, Voronezh region.

Hosting a stand at «MosBuild2012».

The external decoration of the hall of the JSC "Podgorensky cementnik" plant in the Voronezh region.

Production and installation of the outdoor branding of the hall "Podgorensky cementnik" in the Voronezh region.

Organizing the press center at «House of Music» in Moscow.

GRAND OPENING

Page 54: Creative Force Presentation ENG

54

«ASI», 2012 STAND AT THE FORUM

The design, construction, organization and maintenance of the Agency's stand «ASI" at the XI International Investment Forum "SOCHI – 2012".

The participation of the Agency "ASI" in the National Congress.

Participation of "ASI" at the Conference Vedomosti "100 steps towards favorable investment climate".

Technical and decorative design of the round table of the state Council of the Russian Federation with investors at the"VOLKSWAGEN group Rus» plant in Kaluga.

Decorative stand design Moscow, President Hotel.

Development and hosting of a stand at the " X Krasnoyarsk Economic Forum"

The participation of the Agency «ASI" in the National Congress in Moscow.

Page 55: Creative Force Presentation ENG

55

CERTINA, 2015 CONFERENCE

Organization of an off-site dealer conference with sports-entertainment.

Page 56: Creative Force Presentation ENG

56

ADIDAS / TBWA, 2013 EXHIBITION

Organization of zones for Adidas Neo Label at the party of the «Oops!" magazine, Moscow, Izvestia Hall.

Mobile street exhibiting of giant Adidas sneakers in the framework of the"Ode to the city» project. Moscow.

Page 57: Creative Force Presentation ENG

5757

ADIDAS / TBWA, 2013 EXHIBITION

The organization of the Field Samba activation on the Small Sports Arena in Luzhniki (Moscow) - everyone was able to try out the Adidas sneakers.

Page 58: Creative Force Presentation ENG

58

OTHER

Genser Presentation of the Volkswagen Touareg car.

JSC «Energosbytovaya company of the Moscow region» Corporate party.

Submitter Rus «Burlesque Extravaganza Show», performance of the Messer Chups group.

«Gipsy Queens», presentation of the photo exhibition of Anna Skladman’s work, performance of the«Pompeya» group.

Bacardi Rus Promo-action of the Martini Royale cocktail in the GIPSY. nightclub

JSC «Bayer» Organizing, building and maintaining of the Bayer stands at the «Mother and Child» exhibition.

EMG, «Europa Plus» radio station. Organizing and maintaining of VIP zones at the «Europe Plus Life» festival.

2011-2012

Page 59: Creative Force Presentation ENG

INSTORE

Page 60: Creative Force Presentation ENG

60

PEUGEOT 2013-2014 POSM

Production and delivery of POS-materials for 85 dealer centers Peugeot 301.

Peugeot 100 years in Russia.Production and delivery of POS-materials for 85 dealer centers

Production of souvenirs fir the Peugeot event in Slovakia.

Production of POS-materials and souvenirs for the Peugeot 208 test-drive in Sevastopol.

Production of POS-materials and souvenirs for 85 dealer centers during the promotion campaign of Peugeot 208.

Page 61: Creative Force Presentation ENG

61

ADIDAS, TBWA, 2013

Organization and maintenance of a Pop-Up Show Room of Adidas snowboarding during the RSA award in Moscow

Presentation of the new collection of outdoor clothing for wholesale stores in Moscow.

Organization and holding of Federal promotions "Meet & Greet with Justin Bieber" for Adidas NEO Label.

Production and delivery of POS materials, organization and maintenance of the Pop-Up Studios for Adidas NEO Label at Adidas stores. Moscow and Saint-Petersburg.

POSM

Page 62: Creative Force Presentation ENG

62

RADO, 2015 PROMO

Congratulation of the visitors of GUM with the International Woman’s Day and invitation to the RADO boutique.

Page 63: Creative Force Presentation ENG

CREATIVE FORCE URBAN

Page 64: Creative Force Presentation ENG

Urban-Creative Force company has the experience of realizing large urban projects – festivals and complex festive decorations of

the city’s environment.

To solve these problems, the company attracts the best Russian architects, landscape and lighting designers, programmers. Project

goals: improving the perception of urban environment, the introduction of innovative solutions and the involvement of citizens in

the development of living areas.

C R E AT I V E F O R C E U R B A N

Page 65: Creative Force Presentation ENG

65

«MICHAEL BULGAKOV 125 YEARS», 2016

FESTIVAL at Patriarch's Ponds

From May 14 to June 11 - in honor of the 125th anniversary of Mikhail Bulgakov , the summer program of literary output is based on the author's reading and readings of the texts by famous Russian actors , singers, musicians . Antiquarian Fair is located in the park . The opening of the the festival was visited by the head of the Moscow Department of Culture Alexander Kibovsky .

FESTIVAL

Page 66: Creative Force Presentation ENG

66

ART OVRAG, WINTER 2015

WINTER FESTIVAL PROGRAM

The "New year Pro.Christmas tree" fair Winter 2014-2015 (new year trade fair and master-classes, art-object "PRO.ELKA", a unique project «Morozmobil’" was launched to announce the event). "New year's Art.Christmas tree" Winter 2015-2016 (continuation of the project «Morozmobil'" - an urban competition and the parade of Morozmobils the contest "new year's Art Dvor", the creation of a "new year PRO.Christmas tree" and a master class "Objects of Wonder", a flash mob of Santa Clauses).

FESTIVAL

Page 67: Creative Force Presentation ENG

67

ART OVRAG, SUMMER 2015

Organization and holding of the festival of new urban culture ART OVRAG in the single-industry town of Vyksa in partnership with the architectural Bureau WOWHOUSE by the order of the United metallurgical company.

ART OVRAG – the first Russian festival that transforms the life of the whole city. In the program - dozens of activities in the areas: theatre, music, architecture, visual art, food, sports, dancing. The main objective is the development of spaces, building links between existing communities, eliminating stress points and the involvement of residents in city life.

FESTIVAL

Page 68: Creative Force Presentation ENG

68

«STUDENT’S FORMULA», 2015

The Moscow leg of the Motorsport competitions "Student's formula". 8 teams presented their racing cars before the international jury and competed for prizes in nine different categories, including endurance racing.

Guests of the festival visited the master-classes of the famous Champions of motor sport, auto and motor shows, show cars and motorcycles, karting, themed children's area, entertainment area, food on wheels festival and a tutorial from specialized Universities. The event was attended by the Mayor of Moscow Sergey Sobyanin.

FESTIVAL

Page 69: Creative Force Presentation ENG

69

ODINTTSOVO, LARISSA LAZUTINA’S PARK, 2015-2016

DECORATION

Concept development and Christmas decoration of the facade of the main building oaf the sports recreation Park named after the Russian hero Larissa Lazutina.

Page 70: Creative Force Presentation ENG

70

HOLIDAY DECORATION CATALOGUE, 2015-2016

CREATIVE

. Development of the catalogue using the elements of festive decoration of the city environment.

Page 71: Creative Force Presentation ENG

71

«THE ALLEY OF HAPPINESS», EASTER, 2015

Organization of "THE ALLEY OF HAPPINESs" in celebration of Easter - the development and implementation of the event concept and design space.

Especially for this city holiday more than three hundred students from art departments 11 cultural institutions participated in an Easter art project on Trubnaya square. Children aged 4 to 14 years,painted over 600 decorative eggs. Each product has its own unique design. On the day of the event, April 12, the children personally decorated the trees with their works.

HOLIDAY

Page 72: Creative Force Presentation ENG

72

NEW YEAR, ODINTSOVO, 2014-2015

Concept development and implementation of festive decorations at the Central square in the city of Odintsovo.

Unique solutions designed especially for Central Park installation, the design and the construction of a snow slide, the design and conduct of a festive fair.

DECORATION

Page 73: Creative Force Presentation ENG

73

VICTOR’S DAY, MYTISHCHI, 2015

Development and implementation of the memorial exposition to the 70 anniversary of the Victory celebration.

The project aims to provide the residents and visitors with the true stories of heroes - veterans of the city Mytishchi - letters of the war years. A unique material was collected for the implementation– archived letters of the Mytishchi veterans family and friends stored in the Mytishchi history and art Museum and the artworks of the war poets were used.

The project was developed with the participation of the Mytishchi district public organization of veterans and the Mytishchi history and art Museum.

DECORATION

Page 74: Creative Force Presentation ENG

74

MOSCOW, CITY DAY 2014

The organization and carrying out of a holiday "City Day" - 867 Moscow on Tverskaya street.

Organization of a cultural program and event content, gastronomic fairs, decorative designs.

HOLIDAY

Route from Novopushkinsky to Okhotny square.

1 000 000 000 guests

Page 75: Creative Force Presentation ENG

75

«THE DEMONSTRATION OF HAPPINESS», 2015

The opening of the summer season in the Park "Krasnaya Presnya" - a fun festival for adults and children.

Guests enjoyed fun entertainment: Kingdom of crooked selfies, pillow fights, bed racing, dancing, bubbles and a collective art installation.

HOLIDAY

Page 76: Creative Force Presentation ENG

76

KLIN, «NEIGHBOURS DAY», 2014

July 26, 2014, the team Creative Force organized in Klin a new holiday in the Moscow region "Neighbours Day". there were organized green recreational areas, co-working, pavilion for exhibitions and presentations, art objects, exhibition of urban street graffiti and fair lines in the city.

Guests of the festival were provided with a rich cultural, sport and entertainment program urban food fair, a laboratory of sound, shops of Souvenirs, theatrical performances (noise band Peter Aidu, show of live sculptures and a concert). The festival "Neighbors" was visited by the Governor of MO Vorob'ev A. Yu.

HOLIDAY

Page 77: Creative Force Presentation ENG

SPORT MARKETING AND PR

Page 78: Creative Force Presentation ENG

B E W E L L

78

The BeWell key specialization - car sports. Since 2012 the Agency implements major projects in the framework of activation of the G-DRIVE Racing rights in the World Championship in races on

endurance FIA WEC, organizes promotional projects and road shows in the cities of Russia, carries out full support of sponsorship contracts

Page 79: Creative Force Presentation ENG

79

Maintaining a sponsorship contract between the team G-DRIVE Racing and JSC "Gazprom Neft".

Contract support between G-DRIVE racing and the driver Roman Rusinov.

Evaluation of the effectiveness of branding G-DRIVE Racing.

ACTIVATION OF RIGHTSG-DRIVE RACING 2012-2016

For the past 4 years we are sponsors of G-DRIVE fuel and activation rights G-DRIVE Racing, performing complex marketing support of the brands.

Page 80: Creative Force Presentation ENG

80

G-DRIVE RACING 2012-16

FEDERAL PROJECTS:

«New Years Miracle» «Try yourself out in Abu-Dhabi» Image project «G-DRIVE Show».

ACTIVATIONS

Press-conference of G-DRIVE Racing about the participation in FIA WEC and ELMS in the 2016 season.

SOUVENIERS AND MERCHANDIZING:

Integration of branded merchandise in promotional activities with the participation of Roman Rusinov and the racing team G-DRIVE Racing.

PR AND PRESS-CONFERENCES:

Press-conference Nissan and G-DRIVE in the framework of the «Nissan GT Academy» project.

Page 81: Creative Force Presentation ENG

81

G-DRIVE RACING 2012-16

INTERNATIONAL PROJECTS:

Press tours at the Endurance World Championship FIA WEC Le-Man 2015.

The trip of the winners of the Miss MAXIM G-DRIVE contest to France.

VIP-program for the JSC "Gazprom Neft» partners.

ACTIVATIONS

Page 82: Creative Force Presentation ENG

82

G-DRIVE 2012-2015

INTERNATIONAL PROJECTS:

«World Endurance Championship». Production of photo and video content.

The Russian DTM 2013 stage. Branding on the Audi R8 LMS car.

24 hours Nurburgring c Audi (2013/14). Holding master classes for the key Russian media, branding G-DRIVE on the back of the Audi car, the beginning of the cooperation between Audi and G-Drive, promotions.

24 hours Le-Mann. Organization of press-tours for the stages of WEC and GT-Academy, the compilation of a pool of priority and loyal media to the company, the hospitality program for VIP guests "Gazprom Neft".

COOPERATION WITH CAR DEALERS:

Co-promotion: support of the «Lamborghini Esperienza» show.

Promotions and promotional events for client of fuel stations.

TV PRODUCTION:

Shooting the «The test of speed» for the «Adventures of the body» series on the «Russia 2» channel.

Coverage of racing events on TV channel "SPORT".

Placement of news stories on TC "RBC", etc.

ACTIVATIONS

Page 83: Creative Force Presentation ENG

83

SHOW «RACERS», 2014, 2016

The television show was a success in two seasons shown during Prime-time on channel "Friday" .

The participants were Russian motorists and the stars of the Russian show business. Anton Komolov (2014), Victoria and Roman Rusinov (2014, 2016) were leading the project.

The Agency was responsible for the conception and filming at the Moscow and Sochi Autodrome.

TV PROJECT

Page 84: Creative Force Presentation ENG

84

G-DRIVE NIGHT SHOW, 2015

For the first time ever incredible stunts performed by world stars of freestyle and ambitious 3D video projections are joined together in one large-scale sports-light show project.

Responsibilities of the agency: concept development, directing, editing platforms, video content for giant omnidirectional screens, development of the surface - mount G-DRIVE.

SHOW

Page 85: Creative Force Presentation ENG

85

G-DRIVE RACING TEAM, 2015-2016

The exposition of the G-Drive bolide at Sheremetyevo airport, dedicated to the victory of the G-DRIVE Racing team in the world Championship on races on endurance FIA WEC. Creative digital contest to increase loyalty and brand awareness.

THE EXHIBITION OF THE BOLIDE

Page 86: Creative Force Presentation ENG

86

A unique Pavilion G-DRIVE, where the G-DRIVE RACING car is exposed and which is rich in tech entertainment was located on the territory of VTB "Arena" during the world hockey championship in 2016 .The pavilion was visited by over 2,000 people .

PARTNERSHIPPAVILION G-DRIVE НА WHC-2016

Page 87: Creative Force Presentation ENG

THE POWER OF CREATION

Page 88: Creative Force Presentation ENG

The division of the group of companies Creative Force, engaged in organizing business events, searching and developing of new

sites.

The division is responsible for the management of sites with comprehensive support – from the formation of creative scenarios to full support, catering of any level of complexity and organization

of webcasts and teleconferences.

C R E AT I V E F O R C E « P O W E R O F C R E AT I O N »

Page 89: Creative Force Presentation ENG

89

POSSIBILITIES OF«POWER OF CREATION»

PR-SUPPORT OF THE EVENTS

SEARCH AND DEVELOPMENT OF

NEW SITES

PRODUCTION EVENTS

CLIENT SERVICEDEVELOPMENT OF

THE EVENT

CATERING/ CAFE

ATTRACTION OF NEW CLIENTS

Page 90: Creative Force Presentation ENG

90

ACTIVITIES OF «THE POWER OF CREATION»

— The profitability of real estate

— Organization of operation and maintenance of the premises

— Development and promotion of the brand on the profile market

— Telemarketing

— Producing our own marketing activities

— A full range of services for organizing events

— Personal approach to the customer

— The experience of conducting events of any size with a number from 10 to 3 500 guests

The main venue under the control of "the Power of Creation" - the Congress center of TECHNOPOLIS MOSCOW.

Page 91: Creative Force Presentation ENG

91

DATA ON ATTENDANCE AND ORGANIZATION OF EVENTS

130 events in the 2014-2015 season

32 000 people visited

the Congress-Center TECHNOPOLIS MOSCOW

130 journalists,

including representatives of federal tv channels

Page 92: Creative Force Presentation ENG

92

3 000 unique contacts in the client database

18 000 unique visitors

of the site of the Congress centre within a year of work

2 500 subscribers

in social networks

92

PROMOTION OF TECHNOPOLIS MOSCOW

Page 93: Creative Force Presentation ENG

THANK YOU!

123001, Moscow, Yermolaevsky side-street, 11, office 3

+7 495 699 69 17 +7 495 699 71 54

+7 985 766 63 14 +7 985 643 40 68

http://www.creative-force.ru/